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Digital Trends 2020: Interview with Katerina Leroy

Anyone can see that great visuals are an important part of your social media strategy, from increasing your clicks to being the first impression for many potential leads and followers. Your company’s brand image is directly impacted by the quality of your visual presence online.

At the end of the day, social media is an undeniable part of today’s digital marketing landscape, and any company trying to reach the public can not ignore the real impact it plays today. We interviewed Katerina Leroy, entrepreneur, marketing strategist, and brand ambassador, who expanded her career in multiple creative directions, to ask her a few questions about her thoughts on social media.

Munich-based, Katerina Leroy runs popular on Social Media and has a huge growing audience of nearly 400 thousand fans. She is an optimistic futurist and passionate advocate for using digital platforms for social good. Among her cooperation partners are numerous fashion brands of the premium segment.

Katerina focuses on helping brands and big fashion magazines find their identities in the age of digital and social media and helping them to understand that the rules of online communication are not the same as traditional outlets.

Have you always known how powerful social media can be or did you learn this on the job? 

Katerina Leroy: When I started my career, I definitely didn’t appreciate just how huge the industry was going to be. The impact and immense power social media has on our everyday is something I’ve learnt over time, like anyone I think. Similar to when a new social platform launches, you’re often initially unsure while you observe the direction it will take. Will it be another success akin to Snapchat or will it fade over time? The whole industry is in a constant state of trial, error and triumph.

Why did you choose the Social Media industry?

Katerina Leroy: This is one of the most common social media questions for interview. With this question, the recruiter wants to know more about you as a candidate and why you chose to work as a social media marketer. Tell them your passion and your enthusiasm to work in the industry in the future. Back your answers with a story with regard to what makes you a fitting candidate. The near best response could be to say that you are aware that the industry is dynamic and challenging which attracts you even more. Show that you don’t prefer a boring job rather you would love to overcome challenges every day.

How much time does a small company need if it wants to become active in social media?

Katerina Leroy: When working in social media networks, a daily time window should be taken into account. A big secret trick of social media agencies is the use of online tools to plan content in advance. So a social media manager can plan the content in advance every 14 days and can concentrate on other things in everyday life, e.g. designs, shootings, interaction with the fans, depending on how big one’s own social media marketing is built up. For small companies, time can of course also be used for other work processes. Therefore, the A&O for your Social Media Manager, use an online tool to plan your postings in advance.

What platforms should companies definitely be on? 

Katerina Leroy: There’s not one go-to platform for marketers. Whether it’s TikTok, Twitter or Twitch, it all depends on the opportunities that the specific platform offers for the brand to address its audience and engage with the communities present on the specific platform to create relevant social interactions. The importance when building a presence on a platform is to understand the community dynamics and to be a part of this using the tools, grammar, and codes of the platform without pushing through their brand message.

How important are visuals for social media? 

Katerina Leroy: Visuals remain important to vehicle a positive brand image, to maximize engagement and to convey a message. But be sure to take into account the other factors and techniques that enable interactions: conversational tools native to the different platforms, amplification opportunities such as media partnerships and influencer content, reactive community management, podcasts and of course effective copywriting.

Credits

Picture: @sebastian_schulz_photography

Styling: @anna_artist_

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