Social media influence has become a major part of success stories in the digital age. Influencers come in different sizes on various platforms online. Unlike celebrities, influencers are more appreciated by their dedicated audience as social media users are more inclined to follow someone they can relate and connect with. The Ukrainian-American Dima Yavorskyy used his passion for making videos and turned it into a career that has taken him from 0 to over a million followers.
Here is the story of how he did it:
Creating Engaging Content
There are millions of new videos being uploaded to social media platforms like Instagram everyday. The lack of creativity in oversaturated content makes it hard to build a long-term community unless you separate yourself with original engaging content.
@dimayavorskyy has done just that as he dominated both short and long-form video formats online. Having the passion to create entertaining videos opens up the window for more reach as users get hooked on the content and press the follow button to see more from the creator.
Collaborating with Other Creators
From content houses to vlog collaborations, working with other influencers is crucial in building a larger following. Creating content with people in the same space allows influencers to reach new audiences and become a part of each other’s communities. Dima Yavorskyy has found success in collaborating with his girlfriend @nettyyxo.
The couple appears in each other’s profiles and frequently posts entertaining videos of them together. One of their original challenges acquired more than 11 million plays which inspired other influencers to follow the trend. As the internet-duo continues to dominate TikTok and Instagram, they also reach new milestones on their YouTube channel where they post long-form content.
Building an Empire Beyond Social Media
Creating an influence online opens up major opportunities for social media personalities to work with brands, connect with other influencers, and increase views on their videos. However, what started as a passion can quickly turn into a path to building an empire. Using influence to offer your audience a product, service, or an experience can become more rewarding than going viral.
Without shifting from his niche, Dima has already explored a different area of entertainment. On June 11th, 2021, he released his debut single “Maze” to offer his fans a new experience within his personal brand. The song has already gained massive popularity on streaming platforms such as Spotify, Apple Music, and YouTube.
He announced that he will continue making videos as he’s working on new music. Regardless of what he comes up with next, his fans continue supporting him for staying true to himself.
Follow @dimayavorskyy on Instagram to stay updated.