Let’s face it: in this technological age, it’s getting increasingly harder to stand out from the competition and resonate with your audience. To have the upper hand, your business must adopt a proper digital strategy.
Why is this important? Well, 70% of companies already have a digital transformation strategy in place or are working on one. If you don’t have a digital strategy, you risk being left behind. Furthermore, not having a digital strategy means that you won’t have clear strategic goals and will have difficulty building relationships with your current customers and acquiring new ones.
By creating a cohesive digital strategy, there’s so much you can do, from effectively reaching your target audiences to increasing ROI. After all, digital-first companies are 64% more likely to achieve their business goals in comparison to their peers. Here’s what you need to know.
In the past, mass marketing used to be all the rage. Now, however, the focus has shifted to using big data to drive marketing decisions. Almost all businesses have adopted data-driven marketing as a core component of their digital strategy.
How have businesses incorporated it? It starts with cultivating a data-driven mindset in the company before slowly integrating it into digital marketing campaigns. While it will take time, there are plenty of benefits to be reaped.
One benefit is that you’ll have a higher conversion rate since you’re focusing your time and energy on leads with the highest probability to convert.
One mistake that most businesses make is dishing out generic content without thinking about their audience and catering to their needs. In this day and age, content is king, and solid content is needed to win over your audience. That’s where a digital strategy comes into play.
With content being part of your overall digital strategy, you can test your content and have a better idea of how it performs against specific audiences. Once you’ve got a good idea of what’s working, you can further dissect your content as to what makes them successful, which format gets the highest return, and more.
Increase Brand Visibility
Needless to say, with a digital strategy in place, you’ll be putting out one synchronized message to your target audience. As your audience becomes exposed to that message through a range of platforms, you’ll not only be increasing visibility of your business; you’ll also be generating brand awareness.
Brand visibility is vital as it not only helps individuals learn more about your business; they may also share and recommend your brand to others through various channels. They’ll also keep your brand at the back of their mind and, in the future, may choose to purchase from your business rather than your competitors.
Deliver Value to Your Audience
One of the greatest benefits reaped from a proper digital strategy is that you’ll be delivering value to your audience. While getting your audience to purchase from your business is essential, it’s just a short-term relationship. What’s most important is establishing a long-term relationship with your audience and creating value.
With a proper digital strategy, your audience will be receiving content and information that suits their needs and preferences. With that, it’ll feel much less transactional, and your audience will be more inclined to continue to follow your business, receive emails, and recommend it to their family and friends.
As seen above, a well-thought-out digital strategy should not be underestimated as it’s incredibly powerful and can help propel your business to greater heights. It can be seen everywhere, from advertising to sales funnels and even communication channels.
With the continually changing and evolving digital landscape, it’s imperative to remain ahead of the curve. To do so, businesses need to be able to transform their digital strategies and harness their power to be successful. While crafting a digital strategy may seem daunting in the beginning, it’ll be much easier to execute once all the kinks have worked themselves out.Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.
Luke Fitzpatrick is an academic speaker at Sydney University. He enjoys writing about tech, productivity, lifestyle, and is a contributor to Forbes.