If you’ve never heard of a man named Chase Dimond before, here’s why you need to:
90% of what we know about Email Marketing can be directly traced back to a marketer named Chase Dimond.
He may not have invented the Email Marketing techniques that optimize ecommerce emails for conversion, or allow you to drive over 20% of your gross revenue through email, but he’s brought them to light.
Email Marketing has been used by brands for decades to drive sales, retain customers, and cultivate an awe-inspiring level of brand loyalty. In 2021, Chase’s content is the reason why these techniques have become so popular in the DTC space.
Here at Influencive we asked Chase if he was willing to exclusively give us some of his system that has generated over $100 million dollars, for free. Well he agreed. And here it is:
Late last year, he released a course that shows how he’s taken 50+ e-commerce brands from low 4-figures per month in email revenue, up to the high 6-figures per month, in some cases.
For the DTC founders, agencies, or freelancers that are looking to learn how they can grow their brand/client through Email Marketing, we asked Chase a number of questions about his new course that will shed some light on the facts that’ll earn you an extra 5, 6, or 7 figures per year.
On to the interview with Chase, and don’t forget to get his course here:: https://chasedimond.podia.com/
Q: If someone buys your course and takes action, what big result will they get?
The main purpose of the course is to raise the level of understanding that most brand owners and agencies have of Email Marketing. Because it’s a channel that has been available to businesses (from very small to very large) for 20+ years, people tend to think it’s outdated, just like every other channel from 20 years ago. Here’s the thing, Email is still one of the best ways to increase your revenue. My course shows you how you can earn the respect of an email list, leverage their attention, and make more sales because of it.
If your brand/client is only doing a few hundred dollars with Email Marketing, there’s always a way to make more, without even spending money on ads. The course shows you how to send engaging campaigns, and ultra-intelligent flows to make the most from your list, even if it only has less than 1000 subscribers signed up.
If you use everything I discuss in my course, there’s no reason you won’t be able to achieve at least 20% of email-attributed revenue. For example, if your brand is pulling $50k per month on the front-end, a good email strategy will give you another $10k without ad-spend.
Q: What is the main problem someone has with Email Marketing before buying your course?
People often don’t know which levers to pull to actually make money with email. 90% of the time, that’s what most marketers have. They ask themselves, “how can I convert these subscribers to paying customers?”
It’s not an overnight thing. It’s a combination of sending the right campaigns at the right times, and then using flows to speak directly to customers who may be on the fence, and helping to pull them in the right direction.
Q: In what ways have you helped change marketers’ behavior? What have they stopped doing, and what have they started doing?
There are a few mistakes that Email Marketers have been making for years, and I explain why these mistakes are harmful, and what they can be doing instead.
One thing that I’ve said so many times that it feels like a catch-phrase now is to segment your list! By this, I mean that when you send a campaign (a broadcast send) to your entire list of 10,000 people, not all of these people want to hear from you. If they receive enough emails that 2000 subscribers don’t care about, they won’t engage, they’ll send a spam complaint, and within a few months, your domain is busted. Now, you can’t use that domain to send emails because it’ll end up in even your most loyal subscribers’ junk folder.
What I recommend instead is to send to your most engaged segment. Within Klaviyo, you can choose to send to only the subscribers that have engaged with your emails (opened, clicked, etc) within the last 30, 90, or 120 days. When you do this, you’ll get a higher open rate, a higher click rate, and your domain health will be immaculate. It’s the only way to have longevity with Email Marketing.
I’ve also recommended that marketers must test everything. Subject lines, content, length of the email, placement of the CTA button. Anything. Once you know what your audience wants, it makes it so much easier to give them the content they want and need.
Q: Why does your method work better than others in the industry?
To be totally honest, there may be someone 10x better than me with email, and I’ve never heard of them. I think for the most part, people at that level are a little bit selfish, and don’t have the will to give these methods away, even for money. I don’t worry at all about selling information that’ll make someone a millionaire because of Email Marketing. In fact, that was the goal of this course in the first place.
But if you really want me to fluff my own pillows for a second, my overall method for Email Marketing is to put the customer first, and myself second. Customers can see right through a brand if they only use email to make a quick buck. Email Marketing is the greatest opportunity to create long-term customers. When customers become fans, they have no problem placing orders with you 2, 3, or 5 times per month. That’s where the real money is. When you invest in your customers, they become customers for life. That’s what a 7-figure email strategy looks like.
Q: When people enter your course, what 3-5 steps will you help them implement?
It’s very simple, I promise. People overcomplicate this, but it really is just a few steps in order to get your email strategy up and running.
First, you need some sort of lead magnet. A pop up, fly out, or embedded form with an offer attached to it (ie. 10% off your first order) to get people on your list.
Second, you need to set up a number of “flows” that’ll fire when a customer takes a certain action. I recommend to set up at least the basics before sending campaigns. You’ll need a Welcome Series for non-buyers, a Post-Purchase Series, and then a Browse Abandonment, a Cart Abandonment, and Checkout Abandonment series to move customers through the funnel if they’ve already shown interest.
Thirdly, you’ll need to plan out campaigns that you can send that’ll drive sales, and engage your list. Typically, you should send between 2-4 campaigns per week. Test your list to see how much they want to hear from you, and then go with that.
Beyond these steps, it’s all optimization. Add more flows, A/B split test things, and optimize your funnel for the best possible results.
Q: What does someone get when they sign up for your course?
There are 49 video lessons in total (4 and ½ hours of video lessons). Throughout the course we cover the following:
- Klaviyo Account Setup
- Email Collection via Signup Forms (3 Different Types)
- Core Email Flows (11 Different Flows)
- Core Email Campaigns (12 Different Campaigns)
- List Segmentation (Year Round + BFCM Specific)
- Best Practices + Helpful Tips (such as A/B Testing)
Below is a more in-depth look at each section.
Section 1: Klaviyo Account Setup
- Setup your Klaviyo Account & Integration
- Difference Between Campaigns and Flows
- Flow Naming Convention
Section 2: Email Collection
- How to enable forms on your website + form examples
- How to build a basic email collection form
- How build a high converting email collection form + A/B Testing
Section 3: Core Flows
- 11 Flows in Total
- Welcome Series for Non Buyers + 5 Other Pre Purchase Flows
- Customer Thank You + 4 Other Post Purchase Flows
Section 4: Core Campaigns
- Campaign 1: Best Sellers
- Campaign 2: Free Product w/Purchase
- Campaign 3: Referral
- Plus 9 others
Section 5: Segmentation
- How to segment your list in Quarters 1 – Quarters 3
- How to segment your list during Quarter 4 for Black Friday, Cyber Monday
Section 6: Best Practices + Helpful Tips
- A/B Testing for Campaigns & Flows
- Flow Timing Delay Tests
- How to enrich your customer data
- And more!
Q: Make a list of the bonuses or extra resources that help people the most?
On top of the 4 and ½ hours of video lessons, there’s an additional 2 and ½ hours of bonus videos.
Every month I take the top asked questions and I spend 30 to 60 minutes answering them in-depth.
Q: Why do you care about/love Email Marketing so much?
It’s been a part of my life for the better part of a decade. Long story short, my love for marketing sparked when I was in high school, doing guerilla marketing campaigns to help raise awareness for Crohn’s disease, which I’ve had since I was born. In college, I grew an email list to 500,000 people for a travel series I ran. After I graduated, I used my knowledge of Email Marketing to help as many brands as possible.
Today, my agency employs ~30 people from around the world, and we’ve delivered over 100 million emails that have driven about $60 million in total, to date.
Q: When your students walk away from the course, what’ll they have done, learned or created?
I hope that my students will go on to grow their business through email more than they ever imagined was possible.
In the DTC space, I worry a lot about how unreliable some paid traffic platforms can be. Facebook can ban anyone they want without cause. Google can de-rank you. Anything can happen, and if your business survives solely on paid traffic, then you may just be screwed on Mark Zuckerberg’s whim. When you have an email list that has 50,000 subscribers, your business can have a long lifespan just with your existing customers, at least until you figure out your front-end stuff.
If my student is a freelancer or the owner of an agency, they can use these skills to service a few businesses at $3000 to $5000 a month. With a handful of clients and some freshly discovered competence, they could make enough money to comfortably provide for themselves and their family, even in a weak economy like we have today.
Q: What kind of questions to people ask you before signing up for your course?
Most of the questions are “can I get a discount?” Sometimes, the answer is yes, haha.
A lot of questions are a variation on “will this work for me?” The answer to that question is “yes” as well. Unless you REALLY have no idea how technology works, and a Word document stresses you out, then this course is for you.
I do my best to always explain things as simply as possible. Even someone who’s only been in the marketing space for a few months will understand what steps they need to take for this course to “work for them”. All the resources are laid out, and it’s ultimately up to them what they do with it.
If they watch the course 2-3 times, and find some way to get some practice in, they’ll be experts within a few months.
Q: What is your policy if someone wants a refund?
30 Day Money Back Guarantee
Q: Last question, Chase…can I get a discount?
Haha, my favorite question. Sure, you can have a discount. In fact, everyone who’s read this far can have a discount. If you want $100 off, use code INFLUENCIVE at checkout and get in for cheaper than your competitor. Fox Business has to pay full price.