A quick look around us will show us how businesses and entrepreneurs have been on the rise across niches and fields. The younger brigade especially has astounded the world with the level of passion, commitment, and tenacity they have shown to achieve their desired success in their businesses.
This madness and love for thriving in their niches have brought many of them to the forefront of the business world, giving them the opportunity to thrive globally as well.
The fashion industry has welcomed many such talented beings, but some of them have reached the pinnacle of success while still being youngsters because they have cracked the code of success in the industry by focussing on products customers crave and what the market lacks.
By focusing on what the fashion markets needed the most, an online fashion label called ICON. AMSTERDAM in 2018 was initiated by one such youngster and since then has only been on the rise.
It is all about standing out from the crowd and staying unique, believe experts from the fashion industry and ICON. AMSTERDAM stands true to this. The industry saw people’s constant demand for pants from the fitness and bodybuilding community with a stretchier material and tighter fit.
This led to the origination of a unique brand ICON. AMSTERDAM, the business idea of which became a winner as it promised to provide the ‘different’ to customers with a collection of pants and trousers.
ICON. AMSTERDAM today is flourishing and has earned a mammoth of clients from Europe, the US and Japan and so many other parts of the world. However, the business was affected by the pandemic, as they had decided to launch the new collection during Black Friday 2020, which got delayed due to the pandemic.
Their best-seller used to be the denim jeans, but the lounge and home wear started to take off, owing to work from home culture. They had to pivot quickly and took a big risk by placing a huge order for the new collection without being able to test it first, which ultimately became the best-selling collection they launched so far.
The digital wave has changed many things across industries and it did for ICON. AMSTERDAM as well, where their orders have now become fully automated when they arrive at the warehouse.
Today, 70% of the business operates online and they have also achieved greatly in the industry because of their choice to walk in sync with these changing times for the business‘ better growth. Many brands still fear to try new things in the digitized world, but someone has rightly said, “Taking risks is all a part of the process”.
For the future, ICON. AMSTERDAM wants to keep adapting to the digital world and continue to expand its business. Their summer collection is on the way, ready to impress customers with fresh and comfortable designs and fit. ICON. AMSTERDAM’s success is majorly due to the brand’s vision to doing things differently, standing unique from others in the market.
Their current best-seller is https://icon-amsterdam.com/collections/trousers-collection/products/the-jacquard-trousers-grey. To have a look at more of their collections, visit the website, https://icon-amsterdam.com/ or follow on Instagram @icon.amsterdam.