The technology trends reshape the marketing world, giving marketers ample options to choose to augment their lead conversion rates. Marketers need to formulate a digital strategy that best suits their niche to achieve high results and stay ahead of the vast competition.
Augmented Reality Revolutionizing the Marketspace
EJ Dalius considers augmented reality as a technological breakthrough. Such a still-growing tool combines digital data with a physical environment on a real-time basis. The recent advances in augmented reality have opened the doors to a unique and customized shopping experience for customers. For instance, for customers who want to view furniture in their houses or try on clothes, augmented reality is the best fit. With the advancement and incorporation of virtual dressing rooms by several e-commerce garment shops, Eric Dalius advises marketers to leverage this technology to further the opportunities it provides to the company. Augmented reality applications best differentiate themselves from their competition and create a competitive edge over the others.
The Science of Automation
A game-changing technology that marketers can employ is automation. It allows us to optimize our time by automating the tasks effectively. It also prevents human error and reduces any manual effort. Automation platforms trigger personalized emails and messages to the customers to remind them of their previous web visits. For instance, when the customer abandons a cart, makes a purchase, interacts indirectly on the website, they get an automated message or email to remind them of their choices. Such personalized tools can lower customer acquisition costs and eventually boost revenues for particular brands. In addition to that, it can also increase the spending efficiency of a buyer.
Video Marketing Tools
Video marketing strategies work best to enhance customer engagement for small-scale entrepreneurs, as well as established ones. Posting a video on social media can attract a visitor and has the potential to convert the visitor into a client. Marketers often invest in a high-end production crew with modern pieces of equipment and art techniques to make a video ad appealing. However, always remember humans recall an item based on their relatability. As a result, one needs to incorporate something that a viewer will positively relate to, creating a bond with the visitor.
In addition to that, Eric J Dalius recommends creating simple, short videos to showcase your brands. You can post such videos on social media platforms and cross-advertise your videos on several applications. Such videos also possess a call to action, which redirects the viewer directly to the product’s website with just one click, thus substantially reducing friction.
With an increase in technology, consumer expectations also increase drastically. Marketers are well aware that about ever-changing customer demand. Since shoppers have comprehensive data at their fingertips, comparison becomes easy. To stand out for your product or service, one must brainstorm about the suitable tactics you can employ. One who fulfills this demand and bridges the gap is the winner in the marketing world. As a result, a marketer should focus on enhancing the buying experience in terms of quality and quantity.