in , ,

Everything You Need to Know About Jesse Edwards and the 740 Collective

How Edwards and 740 revolutionized music marketing and made resources available to independent and signed artists.

More times than not, the general public will never see all that goes into breaking new artists into the mainstream and what it takes to stay there. We’re so used to accrediting solely the artist and their creative ability when it comes to discussing success in one’s career in music, but never the components that aided in their rise to stardom. The majority of the time, the artist is signed to a record label where they are assisted with teams of people consisting of A&Rs, Publicists, Managers, Marketing Specialists, Producers, Agents, and more. But even some of the top record company’s need help and look to outsource services, and in the current climate of music, the 740 Project seems to be everyone’s go-to company for their artist’s success. Follow us as we dive into co-founder Jesse Edwards and his company 740 Project’s history and accomplishments.

Jesse “Punch” Edwards

Jesse Edwards or known by the masses as “Punch” is one of three founders of the digital media agency, 740 Project. Punch came into the scene developing musical artists and serving as a beacon of light for the underground music scene and urban artistry.

740 Project

The 740 Project is a digital marketing agency founded in Los Angeles, California in 2015, by Jesse Edwards, Rahim Wright, and Charley Greenberg. The company acts as a service that record labels turn to develop, market, and introduce new artists to the market.

 740 Project Clientele

The collective holds a robust list of clientele consisting of some of the biggest acts in music. Their resume includes Justin Bieber, Travis Scott, J Balvin, Lil Nas X, Calvin Harris, Playboi Carti, NBA Young Boy, Tory Lanez, Meek Mill, Trippie Redd, Rich The Kid, and many more.

Jesse Edwards & Rahim Wright’s Digital Trapstars

With the sole purpose of preserving urban culture through music, Edwards and long time friend Wright built an indie digital marketing and distribution unit called Digital Trapstars. Digital Trapstars can be found on the music streaming platform Soundcloud. With over 115,000 followers, Digital Trapstars played a vital role in the development of the careers of artists: Kevin Gates, Rich The Kid, and Migos. The duo would go on to release multiple mixtapes, most notably the Screens On Lock series, where artists would go to drop buzzing songs.

It’s without question why industry titans like Capitol Music Group and Scooter Braun’s Ithaca Holdings have partnered with 740. The collective’s ability to identify talent, develop them, and remain at the forefront of music marketing in an ever so changing climate that is digital is what propelled this agency to the top. Some of the biggest songs that have been put out in the past five years have been assisted by the works of the 740 Project.

Follow Jesse “Punch” Edwards on Instagram here.

Visit the 740 Project website here.

Christian Anderson

Written by Christian Anderson

Christian Anderson (also known as the artist Trust'N) is a force in the world of Marketing and PR. After marketing his own hip/hop album "Lapse" to #12 in the world on the iTunes charts, he decided to offer his services to help artists and entrepreneurs as well. As an entrepreneur, Christian was exposed to the field of Public Relations while gathering press for his new releases. After acting as his own manager, he was able to produce impeccable results, getting posted on some of the world's biggest media outlets. Christian took that experience and started working as a freelance PR for other artists & entrepreneurs with the desire to provide them with the same successful results. After impressing the CEO of Bentley Records in NYC, he was offered the position of Executive Director of Public Relations, being the youngest ever to be given the opportunity. Driven by his success, large connection base, and drive to win as an artist & entrepreneur he founded Lost Boy Entertainment, LLC. to provide artists, entrepreneurs, and businesses the same services he had to scratch and claw to find himself. Being the founder and original Lost Boy, Christian serves as the company’s President. He is an artist, motivator, leader, businessman, and entrepreneur leading Lost Boy Entertainment into the future. At the young age of 22, he is currently making major contributions to help musicians, artists, businesses, and entrepreneurs flourish in the global economy.

When Sleep is Elusive, IGNITE CBD Drops and Gummies are Your New Go-To

Can You Reverse Damage That’s Already Been Done to Your Online Reputation? MyLife Founder Jeff Tinsley Says ‘Yes’