Of all the social media options, Facebook is one of the great marketing tools because it doesn’t limit characters or the timeframe that posts appear on your page. However, due to of all of Facebook’s features, how would you know which avenue to go down? Is your focus on a business page with ads that are capable of re-targeting? Or will you focus on Facebook groups?
While they each have a unique angle, the group reveals how well your community responds to each other. It offers a tight knit feel of discussion in places where users can show up and have that community all jump to your brand. This is the key ingredient that is essentially missing from Facebook Pages.
A Page is a lot more of, “Here’s my message, here’s my thing, look at this thing, consume this thing,” wherein, it doesn’t have that intermingling of the community members. Although, on the flip side, one of the biggest advantages of Facebook Pages is the viral potential. It all boils down to what works best for your goals.
Arne Giske, who runs an entrepreneur Facebook group for Millennials with nearly 45,000 members. He encourages business owners to pair up Facebook Groups with re-targeted Facebook Ads, citing:
How Would You Know If the Facebook Group Is Right for You and Your Business?
How Do You Keep Your Group Engaged?
- Understand your audience
- Get to know your people
- Value them
- Make a good impression on your audience by helping them
- Focus on the relationship
- Member development is the most powerful thing about Groups
Opinions expressed here by Contributors are their own.