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Factors to Consider for Designing a Sales-Focused and Retail-Ready Packaging

Long gone are the times when retailers would simply pass on the products from one supplier to another

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Long gone are the times when retailers would simply pass on the products from one supplier to another consumer because they have acknowledged how the economics of consumer products is changing. Usually, the retailers are led by the big boxes, and some of them are wise enough to trim down the huge operational costs, known as facing up the products on the shelves. 

Similarly, the brand owners have assessed the retailers’ requests since they are shifting to the retail-ready solution. Be it the huge corrugated boxes or the paperboard holder for stand-up display, all points are being covered. However, the retail-ready packaging calls upon the retail environment where the products will actually make a debut. So, let’s see what factors are to be considered! 

Primary Market Driver

While trending into the retail-ready packaging, the stores are trying to reduce the staff hours of their stores. Generally, the retail-ready packaging is the one with a shipping package that is ready to make a debut on the shelf. As a product packaging design, understanding the specific yet brief goals will be crucial, and it’s advised to ask for the upfront marketing inputs. 

For instance, you can extract data (shopping data, of course) from the retailers and decipher which forms of packaging have been working out effectively for the retailers. As a result, you will be able to keep the package development process in mind for a better outcome. 

Earlier Supplier Engagement 

When it comes down to the retails, everyone needs to be immensely vigilant about the suppliers. To begin with, it’s essential to keep a close relationship with the suppliers since it helps with the optimization of SKU. In addition, one needs to understand and acknowledge the requirements of the customers. 

Coming back to the retail-ready packaging, it’s crucial to keep a close eye on the automated warehouse system, shelf dimensions, distance travelled, along the rate of sales. On the contrary, even if you are starting with the established structural design, never underestimate the lead time for sorting the generic issues and problems. 

Perforations 

When it comes down to the perforations, their form and type will directly influence the tearing ease. As a result, the tear-off parts will be adversely influencing the structural strength. So, it’s always better to double-check the packaging and make sure that it aligns with the current equipment. For instance, if the perforation ends where the suction cup needs the pick-up and rather places the packaging, it can be chaotic. 

Experience Of Retailer Staff

To begin with, always indulge in ethnographic research and keep things simple. As a result, you need to watch how the retailer’s staff is interacting with the current packaging. Similarly, you will be able to make the packaging more intuitive, promising the correct display, and stocking. For instance, you need to bid farewell to the wordy instructions and excessive parts. 

On the contrary, the instructions should be animated and must be easy to follow. However, you need to ensure that it doesn’t distract the visual design. In addition, make sure the packaging produces minimal waster, and reloading can be made possible if it’s reasonable enough, as per the situation. 

Consumer Experience

Sure, you have paid all the heed to the retailer staff experience, but you can never undermine the importance of the consumer experience. To begin with, you need to design the packaging with consumers in your mind. To illustrate, the product or packaging shouldn’t only be easy to stock up on the shelves, but it’s equally crucial how consumers can remove the product from the shelf. 

Generally, it’s advised to ditch the sharp edges and corners because it’s not only safe but is comfortable and convenient as well. However, the perpendicularity will talk about sturdiness.  

Extra Marketing 

You need your product to gain fame? Well, you will need to go the extra mile and make the products easy for the consumers to see. For the most part, you need to ensure that artwork on the marketing forums fit every parameter that’s demanded by the product, equipment, and packaging. Also, the hues and colours must be repeatable, so there is easy matching. 

We suggest opting for the machine that can cater to the ever-changing needs of the consumers as well as the marketers; choose flexibility. You need to take advantage of every opportunity out there that ramps up the product’s place and level in terms of brand proposition and marketing outcomes. 

Compromise

Let’s clarify one thing, you cannot get the silver spoon or the ready plate at all times. So, you need to take the holistic approach and know that the primary design will impact the secondary packaging. Similarly, reduce the material consumption but don’t compromise on the strength of the carton. In addition, you should run various tests and mockups with packaging to ensure the reliability and viability of the display boxes wholesale

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Written by Johnny Lee

Internet Entrepreneur | Digital Marketing Expert | Marketing Consultant | Stock Market Enthusiast|| Founder & CEO at Mag Media, based in California.

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