There are tons of worthy charitable causes out there, but it can be difficult to research charities on your own and decide just how much to donate. Wouldn’t it be nice if buying everyday products contributed small amounts of money that would eventually add up to charities? This is the future that Stephen Wesley, the owner of generosiTEA, is working toward.
Stephen Wesley is a country music recording artist, signed to Black Sheep Label. Though he has found success on the Billboard charts with songs that feature Slash (Guns N Roses), Smash Mouth, T-Pain and more, his love for helping others has always been the “end goal”.
Wesley launched generosiTEA in 2020, a tea company that donates a portion of every sale to a cause that Wesley cares about. Each flavor of generosiTEA is dedicated to a different charity and whenever someone buys a 20 oz bottle, they will donate 10 cents to that charity. Buying a bottle of Sweet tea gives a donation to the Humane Society of the United States, Raspberry tea gives a donation to the National Breast Cancer Foundation, and Green tea gives to Operation Homefront, an organization dedicated to helping veterans meet their urgent needs. If you can’t remember all those when you get to the store, don’t despair as the charities are on the labels of their respective flavors.
Summer is just around the corner and with the hotter days will come a need for a refreshing beverage. The next time the air conditioning breaks down and you feel a bead of sweat running down your forehead, know that there is a way that you can cool down while also donating to a great cause. And even if you couldn’t care less about the donations, you still get to enjoy a great-tasting tea.
“My hope is that more companies in consumer packaged goods see how easy it is to integrate charity and giving into their everyday products and donating to good causes becomes a part of everything we buy,” says Wesley.
He first got the idea for generosiTEA back in 2010 when he signed his first record deal but didn’t have the funds to make it a reality. It wasn’t until 10 years later when he was able to launch the company, but starting a business during a pandemic came with challenges both personal and professional.
“We had to change manufacturing facilities, we went from a 16 ounce aluminum can to 20 ounce plastic bottles due to timeline constraints and availability because of Covid. I was hospitalized for a few weeks and on oxygen at home for another few weeks. My mom passed away from Covid,” says Wesley. Despite the challenges in production and personal loss that Wesley experienced, he was determined to make sure his dream was realized. He was determined that “generosiTEA was always going to happen.”
generosiTEA is expanding across the country with products being sold in Colorado and Connecticut as of this year. The company is also preparing for orders from Kroger. Wesley’s hope is that they’ll be able to donate $2,000,000 this year, which would mean 200,000 bottles of tea sold.
Wesley is hoping that more companies will follow this model of donating a small portion of every purchase to a charitable cause. He believes that if generosiTEA becomes a household name, then other companies will try to emulate its success by donating to charities. He also wants others to be inspired to never give up on their dreams. His company took 10 years to get off the ground and Wesley has been working in another industry for all that time. It immediately saw incredible adversity once it was launched, but he knew that it would be a success if he just kept working at it.Okay
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