To grow a business, an entrepreneur needs to be prepared to face several challenges during the journey. But with these problems and opportunities comes a chance to establish different solutions. Oftentimes, what worked in the past may not always work in the present or future, and hence, the approach, if changed, helps to expand and grow. And that’s what the third-generation entrepreneur, managing director of Yogi Group, and head of Yogi GRC (Glass Reinforced Concrete), Atinirmal Ghansham Pagarani, did to diversify and expand his existing business.

Having been a part of the Yogi Group for several years, the changing landscape of architecture spurred Atinirmal to innovate and offer a concrete solution that is sustainable too. This gave birth to his brainchild, Glass Fiber Reinforced Concrete (GFRC), a vertical of the Yogi Group that specializes in the production of a rare form of concrete that has a range of applications, be it for garden landscaping or massive building facades. What makes GRC different is the fact that it combines the strength of concrete with the versatility of glass fibers.

As someone who recognized this product’s potential early on, Atinirmal got the opportunity to revamp some of the prestigious landmarks, including the Taj Hotel, Ibn Battuta Hotel, Goa High Court, and Kempinski Emerald Palace, among others, with GRC claddings. In fact, as the exposure to the brand grew, both in the UAE and India, Yogi GRC was sought after for several projects by industry majors like Reliance, L&T, Lodha Group, and Raheja.

The UAE-born Indian entrepreneur strongly affirms that, as the face of infrastructure is evolving, he’s hopeful that the benefits of GRC will be witnessed and realized, leading to higher demand for bigger projects from all across the world. At present, he believes that GRC has managed to set its foot strongly in the international market, owing to its distinguishing features.

“When we speak of delivering artistically and structurally appealing projects, GRC comes to use since it gives us that reliability. In fact, one of the reasons the product has attained so much exposure is due to its crack-resistant property, as opposed to traditional stone concrete, which demands to be poured and not sprayed – thereby increasing the cost of equipment needed for the final outcome. Besides, GRC is sustainable, and the world right now is seeking solutions that thrive on sustainability. Our product is made up of recycled glass fiber, which levels up its environment-friendly factor. With features and benefits like these, it is certain that the Yogi GRC has a lot of future scope and growth in the developing infrastructure and architectural services market,” added Atinirmal.

So far, having contributed towards building and beautifying large scale projects, Atinirmal, through GRC, is focusing on delivering the best work that boasts a variety of designs, structures, and applications whilst minimizing or eliminating potential environmental impact caused due to his business model.

Atinirmal shares that complacency can be a big threat to a growing business, and that living with the belief that success will walk up to you just because you have been successful in the past is very imprudent. His timely adoption of GRC is what helped him establish this brand and now witness the growth that’s unparalleled.Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.