For a long time, Instagram has been one of the largest content sharing platforms on the planet but recently the Facebook-owned app has been overshadowed by the relatively fresh-faced app TikTok.
A huge fanbase of youngsters and now a rapidly growing audience of ‘not so youngsters’ has lead to many influencers, brands, and celebrities donating there time, away from Instagram and other platforms, to capture the uncapped views, likes, comments and shares that TikTok’s video-sharing platform offers them.
Instagram doesn’t have any plans to disappear quietly into the shadows however and both platforms, along with Twitter, Facebook and LinkedIn all have something in common at the core of their systems.
All these platforms share a similar feature. That feature is hashtags!
Why Use Hashtags on Social Media?
Twitter is the first platform to take on the use of hashtags. Instagram is a huge fan of the hashtag and used correctly, can be used very effectively, unlike Instagram’s single parent, Facebook, where hashtags don’t really work too well.
All these social media platforms have one main thing in common and that is content.
Content on it’s own, without a way to categorize or filter can be difficult to find. It’s also more fun for social media users to see content that they like or want to see, which is why using hashtags is so important for the likes of Instagram and TikTok.
Hashtags are a fantastic way to help organize content.
Using hashtags is not the only way to categorize Instagram photos or TikTok videos but it’s clear that these platforms have built the use of hashtags into the very core of their systems. So it’s important to understand how hashtags can be used effectively to get the most out of them.
How to Use Hashtags on Instagram and TikTok
I have chosen to use Instagram and Tiktok as examples in this article as they are among the biggest media sharing apps in 2020 and have a great number of case studies and tools to help understand, research and use hashtags to grow on social media.
It’s very easy to use a hashtag on an Instagram post, or TikTok video. It’s not always obvious which hashtag should be used.
Using the right hashtags can have a positive outcome for any post and using the wrong hashtags can lead to an account being shadowbanned for a short period.
What is a Hashtag Generator?
If we are going to be reviewing Hashtags Generators then we should explore what a Hashtag Generator actually is.
A Hashtag Generator is a script or tool online that allows someone to add a keyword, phrase, or hashtag, usually in a text box or search form and the tool will generate a list, table, or something more interactive that has generated hashtag suggestions that can be used on Instagram posts or other social platforms that use hashtags.
Some Hashtag Generators may produce a basic list of hashtags that are made up of similar words with no data or stats, these are basic generators. The more advanced Hashtag Generators will produce more detailed information about the new hashtags for example how many times the hashtag has been used.
The best hashtag generators will provide you with useful information in an easy format. The hashtags that are created from using a Hashtag Generator are usually used to improve the performance of a visual post, story or text post on Instagram, TikTok and LinkedIn among other platforms that allow hashtags.
How to Use a Hashtag Generator Tool Effectively
You use any tool effectively, first, you must understand what it has been designed to be used for and how it works. The best Hashtag Generators will be simple and easy to use and help you understand what to do with the new hashtags after they have been created. Choosing the right hashtags to use on your posts is very important because using the wrong ones or too many irrelevant hashtags can have a negative effect on your reach.
To use a Hashtag Generator tool effectively you need to know what niche areas you want to target and what content you want to post so that you can use the tool to generate hashtags that are relevant.
After you have generated new hashtags for your campaign you can test and measure the effectiveness of the hashtags you have used by signing up for a social media analytics tool.
What Does The Best Hashtag Generator Tool Have to Offer me?
To make sure it’s easy for anyone to start a search for the next best hashtags to use on social media posts, the best hashtag tools have an easy to find and easy to use search box.
A quick search for a keyword or hashtag will instantly bring you to an interactive list of related hashtags with statistics against each one to help you make a decision about which hashtags to use on your next upload.
Searching for a keyword such as fitness, if that’s your niche will bring up a set of results such as related hashtags with a difficulty score as a visual aid.
Researching the best hashtags and finding the trending and popular hashtags that are relevant to your niche is great however the best hashtag strategies demand that you change your hashtags depending on the post each time and don’t overuse the same hashtags, don’t use banned hashtags and avoid using hashtags that are too popular for your posts. To help you keep track of the hashtag research you have done. Tools such as hashtagsforlikes.co help you save your hashtags in categories to help you find and post much much easier and faster.