Getting noticed on Instagram is an essential part of brand promotion. Whether you are promoting a personality or a brand, it is crucial to understand how you can capture the attention of as many people as possible. There are various ways to catch the attention of Instagram users and influencers.
One such way is by gaining a high number of followers. This will bring the social proof which your profile needs to look authentic. You can either do that by implementing one of the 13 easy ways to get more followers below or learn how to buy Instagram followers.
- Create an Appealing Bio to Grab Attention
If you want to get more followers, you should have a professional appearance. A well-written bio and neat-looking profile is the best way to do so. Your profile should contain pictures, short videos, and a good introduction.
- Post Engaging HD Videos & Pictures
The difference between a profile that gets thousands of followers and one that doesn’t have any is the content’s quality. Only post high-quality pictures that will improve your IG image. While Instagram doesn’t accept long videos, your short videos should be of high quality. You can have it edited using professionals or a good video editing software.
- Know Your Filter
One of the main features of Instagram is the picture filters. However, some people overuse it. You should make sure to only use filters on specific pictures so that you retain a positive image. This will get you more followers in the long run.
- Get to Know Your Audience & Interact
Knowing what type of people are more likely to look at your content will help you target them better. You can create content that suits them to get more similar followers. This is an essential part of gaining the trust of your followers. Sometimes, you will also get engagement from people who are not in your followers’ list. Replying to them will get you more followers. The more you strive to make your followers feel important, the more followers you will attract. People like brands that give them attention, which is why you should tag your followers now and then. If a follower tags you or shares your post, you can showcase it to other users by reposting it as an Instagram story. It will send a message to other users that you care about your followers.
- Create #Hashtags That Stand Out
Another thing to keep in mind is to create branded hashtags. You should try and stand out from the crowd, but just don’t overdo it. Sometimes, people create too many hashtags, which makes them seem too ordinary. If you attended a big and known event, you could create a hashtag around it. People who are interested in your brand will give you more attention.
This sounds like common sense, but ‘call to action’ is especially important. Whenever you create a video or post, you should ask people to follow you if they like the post. One of the best ways to get followers is through referrals. If you create engaging content, your followers will share it anyway. Another way to get more followers is to comment on users that you think will like your posts.
- Link and Cross-Promote!
If you have a website, you can put a link to your Instagram account there. The same goes for people who are running email marketing campaigns. You can even link it with your Facebook account. Try and link your Instagram account with platforms such as Facebook and Twitter. You can get more of your followers to connect with your Instagram account as well.
- Follow IG Influencers and Verified Profiles
If you want more followers, look at what successful brands are doing and copy some of their strategies. One of the smartest ways used by many is to acquire Instagram followers. Another way is to engage and eventually get Instagram Influencers to tag you in their posts or explicitly mention your account in one of their videos. It is one of the easiest ways to get original followers.
- Go for Visual Appeal & Originality
Instagram is all about pictures. Try and keep your photos simple and avoid using too much text in your posts. While it is acceptable to occasionally share others’ posts, you should focus on providing original content if you want to get more Instagram followers. People prefer to follow the original brands. It is vital to get your account verified to show that you are authentic.
- Be Trend Smart
The critical part of getting new followers is providing trending content. This is only possible if you have an eye for the current trends and post accordingly – so keep up with your favorite brands and influencers to stay on top of what’s trending on Instagram.
- Avoid Using Links
Instagram is an excellent platform for getting sales or advertising. However, you should avoid using links in your posts captions as they are non-clickable. That being said, it’s more intuitive for the sake of your business to actually indulge in nurturing long-lasting relationships with your followers. You should focus on getting followers, as it’s all about creating a positive brand image.
- Regularity Is Key
The more content you post, the higher chances are of reaching a new audience. Consistency and regularity help foster meaningful relations with your potential customers/followers. Most importantly, people would appreciate seeing you show up daily! It’s all about being consistent and posting daily.
- Use Ads or Get Instagram Followers
An indirect way is to invest in Instagram ads. It will help you get in front of a larger audience, and you will capture more followers. Most people don’t know how to obtain Instagram followers. The best way to do so is to use a third-party service such as LeoBoost that will get you a specific number of followers to boost your follower count.
Getting more Instagram followers should be one of the main success strategies to promote your brand. The more followers you have, the more customers will trust you and your brand. In the end, it is a numbers game, and for your brand to succeed on Instagram, you need to play it smart.