Struggling to expand your practice in 2021? We are living in a digital era where having a social media presence is becoming the norm for small businesses. Although there are several other routes in driving new patient leads, social media is one of the most prominent in 2021 (and isn’t going anywhere).
Here are 3 reasons why building a strong online presence for your practice is crucial:
Growing a Loyal Following
Growing a following may not have seemed like a big deal a few years ago but now it’s more important than ever. Think of Facebook and Instagram as search engines. When a new resident goes to search for their family dentistry, it’s becoming more and more common to go straight to Facebook to look for your go-to practice.
Showcasing Your Work
Putting your work out there puts you in a better position to get more clients. The more people see what you can do, the more they are willing to work with you. People are much more likely to book appointments when they see photos or videos of your work online.
Generating Trust and Brand Awareness
Trust is everything. You cannot afford to have your clients doubting your every intention. Use social media as an outlet to generate trust and build a strong awareness around your brand locally. Whether that’s by asking clients for reviews or simply building a strong Facebook following, brand awareness is crucial when it comes to appealing to potential clients.
Interested in outsourcing your dental practices social media? Cox Visuals is New Jersey’s premier social media agency and the expert in helping you boost your practices digital footprint on social media. From setting up your profiles and creating professional content to publishing regular posts and engaging with your followers, we do all the heavy lifting. Text “DENTIST” to 908-930-9813 to chat with our social media experts.
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