The sad reality about the world of public relations is that the vast majority of businesses and entrepreneurs never receive any kind of PR throughout the lifetime of their business. That being said, the world of public relations has changed drastically over the past 10 years, as you can no longer send out your company’s press release to 200 journalists and have 50 people cover the story.
Reality is, you’d be lucky to have more than a few replies in 2021, let alone get a feature. This is where the next generation of PR has been born, with an entirely new, fresh approach. This is going to disrupt and continue to disrupt the world of PR for generations to come.
Particularly in Australia, where media coverage for businesses is lacklustre to say the least, this is where entrepreneur Lewis Schenk, has been bridging the gap on what’s possible for media coverage for many entrepreneurs and business owners.
His latest passion project, Auspreneur, is dedicated to helping small and medium businesses get their message out to the world, and also showcase the latest in breaking entrepreneurial news from Australia and internationally.
“Auspreneur is something I’ve been wanting to do for a long time. Having spoken with thousands of business owners over the past two years, I’ve heard far too many of the same stories of not getting anything published. This is where I felt I can really make a difference” Lewis explains.
Covering stories in the realm of tech, marketing, entrepreneurs, finance, lifestyle, women and the latest news, Auspreneur is set to grow massively over the next 12 months. With a dedicated team, Lewis believes big things are possible, which he hopes to achieve with this latest project.
The world needs young innovators to continue to bring a new and fresh approach to the news, as gen Z and millennials are tired and frustrated with the same boring, old mainstream media. The internet needs a fresh approach to news, and this is exactly what Auspreneur has been able to do.
With the current lacklustre media landscape in Australia, Lewis is thrilled to be making this a reality. “I’m really excited to build this into something massive. I know that no one is doing what we’re about to do, which makes it even more exciting” Lewis explains.
To keep up to date with Auspreneur and all the latest news from around the globe, visit their website and keep up to date with the daily latest.
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