With the advent of social media, it’s never been easier to begin recording and distributing music. At the same time, it’s never been more competitive. The barrier to entry in the industry has been lowered, but it’s an immense challenge as an artist to secure the streams you need to kickstart your career. C.J. Johnson, a musician and entrepreneur, experienced this firsthand when he was working towards launching his career as an artist.
He realized there was a need for direct support between musicians and rappers, which is what inspired him to create Clout Kings.
Clout Kings is a one-of-a-kind music marketing company that collaborates with recording artists to launch their careers through streaming platforms and social media, and partners with industry vets around the country. One of Clout Kings key partners, Dallas based Manager/Producer Wavybandz, believes artists of all genres should be investing just as much money in their marketing as they do in the studio. “As a producer and content manager, I think it’s crazy how many artists will spend thousands of dollars in the studio and on their music videos, but hesitate to spend a dime on marketing their content.
In my opinion, there really isn’t a point in spending so much on the production aspect if no one is going to watch or listen to it. In order to consistently grow, you have to invest in your music as a business, and that is why I’ve brought my artists to my guy C.J. and the whole Clout Kings team in order to see real growth in their careers.”
Bandz’ roster (names below) has grown in large numbers, and will continue to take over Dallas over the rest of 2021 and beyond as Clout Kings continues various campaigns.
One of these artists is Juju Mane, an up-and-coming artist in the city. Juju Mane grew his online presence from scratch thanks to the help of Clout Kings. With hundreds of new social media followers and thousands of streams, he is now able to charge for features. This sets him apart from other, beginner artists and puts him on the path to financial success as an artist.
Another rapper whose career took off thanks to Clout Kings is Luh Red. By launching a new music video, he earned hundreds of new followers and comments on his YouTube channel. In addition, Clout Kings facilitated the creation of a customized Instagram campaign for Luh Red. This social media initiative increased his engagement by nearly 400% over a month, which is no easy feat.
Lastly, it took rapper Pretty Tony only one campaign with Clout Kings before his popularity skyrocketed. Pretty Tony doubled his subscriber amount, generated hundreds of thousands of views on YouTube, and massively grew his Spotify channel, all through working with C.J.’s masterful marketing company.
Using advanced marketing methods not even utilized by most major labels, Clout Kings has been able to grow artists at any starting size to levels that were previously unattainable, utilizing YouTube, Spotify, Instagram, and Twitter specifically. Clout Kings also provides PR services to up and coming recording artists & brands looking to get national exposure as well.
Don’t just take our word for it; the numbers speak for themselves. All artists that worked with Clout Kings grew their Instagram following, some with an 80% follower retention rate. YouTube video views soared into the 180k+ range, and artists earned thousands of Spotify streams. It’s clear that with passion for the music industry, as well as expert marketing methods, C.J. Johnson has found the secret sauce to success in the music industry.
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