Generating a significant amount of traffic for a website doesn’t happen overnight. In most cases, it takes several months, if not years, for a website to increase online visibility, attract enough visitors, and turn them into loyal customers.
One shortcut that many entrepreneurs use is paying for ads in an attempt to generate traffic immediately. But what if you don’t want to use paid ads for your website and instead, rely on organic traffic? This approach requires more time investment, but it can be the better option, especially if you want consistent targeted traffic over the long term.
Why is organic traffic necessary for your business?
What’s great about organic traffic is that you don’t actively seek the attention of your target audience. But, unfortunately, it goes the other way around.
For instance, using SEO to increase your organic rankings gives your site a better shot at reaching your primary keyword’s first page of the search results. As a result, prospective customers search for relevant keywords and see your site ranking prominently, prompting them to click and check out what you have to offer.
In contrast, paid ads to require shelling out money to make your ads show up on top of the results pages whenever someone searches for your target keywords. Although it’s a quick way to grab attention, it’s not a cost-effective approach. Organic traffic is much better in terms of providing long-lasting results without costing as much as paid ads.
Therefore, investing in services that improve your website’s organic traffic can be cost-effective for your business. If you’re still not convinced, keep reading to learn more about the benefits of improving your site’s organic traffic:
1. Better conversion rate
The primary purpose of a website is to convert a visitor into a customer. While paid ads can provide similar results, organic traffic ensures that you have a better conversion rate in the long run. One way to ensure that people organically land on your website is by developing content with keywords that match the search terms of your target audience. This doesn’t mean you have to stuff your content with the keywords used by your target audience. Rather, develop content around these keywords, aim to satisfy their needs, and provide as much value as you can.
2. Domain authority
Domain authority measures your website’s strength or ability to rank on the first page of the organic search listings compared to other websites. Websites with comparatively higher domain authority have two advantages: they receive more traffic and rank on top of the search engines. The domain authority of your website allows digital marketers to shape their digital marketing campaigns. Although Google doesn’t provide the specific domain authority score of websites, SEO experts use various tools to determine how your website fairs among its competitors. Accordingly, they develop innovative SEO ideas that can drive more organic traffic into your website and improve its domain authority.
SEO services are cost-effective because they target users who actively look for the types of products and services your brand sells. Moreover, the inbound nature of SEO is more cost-effective than outbound strategies, such as cold calling. Although cold calling is still effective, the leads you generate through these calls cost 61% more than the leads that SEO services generate.
Most importantly, SEO offers long-term benefits for your website, and thus, investing in it would provide better returns in the future. When you opt for paid ads, they provide temporary success. You will not enjoy their benefits once you stop paying for the ad space. On the other hand, SEO services develop your website’s content, build up site authority, and improve its visibility in search engines over time.
When you are investing in something beneficial for your business, make sure you see its long-term prospect. SEO continues to be one of the most effective strategies for boosting targeted traffic and generating more leads. Therefore, if you consider choosing between paid ads and organic traffic, opt for the latter if you have a long-term goal. It would drive more traffic to your website and has the potential of your generating an excellent return on your investment.