Marcus John, a 34-year-old Creative Director is the first and only Entrepreneur to unify the fashion, art, medical and tech industries. It’s rare for these career sectors to come together but John is proof that it’s not only possible, it’s needed.
Through his creative work and research, John founded his 501(c)(3) non-profit organization, Back to Healing(BTH) in 2016. The mission of the organization is to improve the quality of life of individuals affected by scoliosis through mental health, empowerment, education and awareness.
By focusing on the artistic beauty of the unique physical impact spinal curvatures have on the human body, John has reached more than 6 million people through impactful projects, programs and campaigns all while breaking both the physical and mental health stigmas associated with scoliosis in our society.
Back to Healing’s current partners and sponsors include but are not limited to Meta (formerly known as Facebook), American Express, Lenovo, Lululemon, Michael Kors, Jimmy Choo, Medtronic, Stryker, and Cedars Sinai Hospital.
A few weeks ago, John dropped an NFT that’s packed with exclusive incentives and value at his most recent Photo x Art Exhibition that took place during the most recent Miami Art Week/Basel. Before becoming the only pioneer of fashion, art, medical, and tech convergence, John was working at an Apple store inside of Lenox Square Mall in Atlanta. Though he started his fashion career in Atlanta, he moved to New York City to further pursue his dreams.
In doing so, his work ranges from marketing and branding campaigns, editorials, look books, and runway shows. You name it, and he likely did it. While his day responsibilities as a Creative Director require him to use a lot of creative juices flowing from his brain, his nonprofit does as well as he creates artistic empowerment campaigns alongside some of the world’s most prestigious orthopedists and neurosurgeons specializing in spine.
In addition to his nonprofit work, John designs puzzles and collaborates with renowned filmmakers, painters & sculptors to conceptualize their pieces influenced by the curvature of the spine.
“My businesses works very closely with clients to truly understand their DNA, strengths, aspirations, short-term and long-term goals, and competitive advantages to truly separate them from their competitors and help them achieve an identity and look of their own,” said John. “Some of my clients include, but not limited to, Harper’s Bazaar, Vogue, GQ, TIME, J Cole, Kevin Hart, Tyra Banks, Lacoste and Diesel.”
Behind every move Marcus makes in terms of his pioneering work in the fashion, art, medical, and tech lanes is his drive to help and empower people all over the world. While merging the said industries takes a lot of strategy, sweat, blood, and tears, Marcus John is not stopping anytime soon. In fact, he just raised over a million dollars in medical devices and equipment for his upcoming global mission trips for people severely affected by scoliosis and mental health issues.
John pushes people that look up to him in his perspective fields to understand the importance of ownership. His motivation for his hard works stems from creating a legacy for himself that people of color can be inspired by.
“I want to encourage and empower minorities to think outside the box and to think bigger so that they understand that we are a major asset to these huge corporations and startups,” he said. “It is about time we stop breaking ourselves down into bite-sized pieces and start thinking of ourselves as talented, qualified and gifted individuals.”
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