Modern stores have windows and you need to make the most of this unused space to promote your products or services. Your storefront or windows are solid places to highlight essential information related to your business and enhance your branding. The best way to do it is by using window-sticker graphics artwork. Your brand is more than just the name; it has a logo, a catchphrase, as well as the kind of products or services you have on offer for your customers.
According to an article published in Forbes, there are many examples of customized marketing strategies used by businesses. For example, Coca-Cola sells its beverage bottles by using a customer’s name directly on the label.
In this article, you will learn how your window sticker graphics could benefit your business. Read on to learn more.
Personalized business message for your store window
When it comes to window graphics, they help in running the complete range of designs, be it line art vinyl or entire, high-definition images of 600 or 300 dpi. Some stores use window sticker graphics as a perforated material that helps you to see outside of the store, but people outside cannot see the store interiors.
What they can see is the information and images used on the widow decals that pique their interest to saunter into your store. Window stickers will have much vinyl that customers can see in, entirety – a complete view of images and information from a couple of feet away with colored graphics.
Avoid using small text though because that would get lost when you perforated material. Opt for large fonts instead to attract customer attention and display customized brand messages.
Window sticker graphics are versatile
Window sticker graphics are versatile because you can use them in store windows, mirrors, storefronts, big interior windows, and even car windows. Window stickers are versatile and various application uses. All you need to need to do is to streamline the entire process and move past the standard sticker artwork that is used in store windows.
Ensure that your kind of store or business decides which window graphics artwork you will use. For instance, if you sell vacations and tours, it is best to use beachside graphics or hill station images on your store windows. You need to use relevant graphics and visuals. Some businesses do the mistake of using bright graphics that look appealing, but irrelevant.
When it comes to your store’s branding, choose colors carefully for your window stickers. Opt for colors that make the text easily readable. Again, if you are using colorful window sticker graphics, they look darker or brighter on the light, and therefore, do not use multiple colors that may be lost or washed depending on lighting conditions. There is no point in using bright colors if people cannot understand what you want to sell or what information you would like to display.
Window stickers and graphics are effective forms of marketing and help your storefront and windows serve as a local billboard to promote and sell your products or services.