“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.” – Steve Jobs, CEO and co-founder of Apple Inc.
This inspirational quote from the legendary thinker and entrepreneur Steve Jobs highlights the core of every business model that has become successful. Businesses need ideas to be conceptualized, but what goes deeper is the zeal and enthusiasm of the entrepreneur to overcome all challenges. Kyle Kane, a serial entrepreneur and motivational speaker, has a similar story.
Kyle is the founder and CEO of 180 South Group, a company that is revolutionizing the concept of brand building and advertising. He is also a creator, producer, TEDx speaker, and award-winning entrepreneur. His company has been ranked number 13 on the list of the 500 fastest-growing companies in America. The company has also acquired the 24th position among the best Global Marketing and Advertising agencies. Through this company, Kyle has worked with some renowned celebrities and brands worldwide like Katy Perry, Kylie Jenner, Samsung, Montblanc, and many more. Over the years, 180 South Group has expanded its services outside America too. This includes South Korea, Denmark, Copenhagen, Costa Rica, Seychelles, Curacao, Mexico, Morocco, South Africa, Germany, and Spain.
Kyle, currently residing in Puerto Rico, had to overcome a series of challenges to become what he is today. His story from rags to riches can inspire many budding entrepreneurs to venture into business with confidence. The job helped him to hone his natural entrepreneurial skills and brilliant marketing tactics. After years of experience, he started training people in sales and marketing and soon began hiring them to work for him. This was when he started180 South Group.
The company was formed with the sole idea of helping businesses build a real community of audiences rather than catering to individual interests. Since the company’s inception, Kyle’s focus has always been on creating meaningful content that will help brands build a strong relationship with their customers. Fake branding and promotion-induced hype have a short life span in the present marketing scenario. He ensures his clients’ message reaches far and loudly to their target audiences. This helps interested people come together for a common interest, which eventually builds a brand’s credibility.
Under Kyle’s able leadership, 180 South Group has scaled up to become a billion-dollar company in no time. He always keeps an open mindset to welcome new ideas and changes to help his company grow in this competitive space. Rather than relying completely on social media, Kyle believes in creating a community of audiences. This innovative thinking has helped him escalate many brands from zero to multimillion-dollar companies.
Kyle Kane is optimistic about the upcoming opportunities in the branding and advertising industry. He wants to explore every possibility to grow and help his clients widen their brand’s reach to a genuine audience.