How Performance Group Latitude28 Continues to Entertain During COVID-19

Here’s an innovative example of how live entertainment can survive during a pandemic.

The pandemic has taken a tremendous toll on the entertainment industry, but few have been impacted more than businesses operating in the live entertainment space. Since COVID, live performances across the US have been minimized, pushed-back, or ended indefinitely. 

Despite the challenges, determined band Latitude28 has made it their mission to bring live entertainment back to the masses in full force. Latitude28 is a Lake Nona-based performance group that covers popular songs in diverse styles ranging from pop, rock, and hip hop to country, alternative, and dance. Founded in 2018, the dynamic band consists of four core musicians and three to four vocalists.

The band has managed to make headlines with their Drive-In and Fireworks Extravaganza Tour. The tour was uniquely designed to enable people to experience live show entertainment while following all necessary social distancing protocols — an ideal solution in the age of COVID. So far, the group has hit cities throughout central and southeast United States, with new dates being booked across the country.

According to the band founder Avinash Singh, the tour’s inspiration came after watching churches do drive-in sermons. After finding a prototype, the entire team got working on further developing and launching the concept. But just performing wasn’t enough. Singh wanted to bring people an unforgettable experience. As a result, he added top-tier production that includes lasers, LED panels, sparklers, CO2 jets, and more. Each show takes place at drive-in parking lots where viewers can watch from their cars or a designated area outside their vehicles. 

The Latitude28 group has single-handedly created an innovative way to continue entertaining fans while the majority of other live entertainment has been shut down. Event-goers and critics alike have given positive feedback for the entertaining concert tour. At the same time, the band has been working on other ways to bring entertainment to the masses, airing its own reality show on Amazon Prime Video and Facebook. You can learn more about the show or concert tour via the Latitude28 website linked below.

Latitude28 on Instagram

Latitude28 on Facebook

Latitude28 Website

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