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How Ryan Shakes Monetized His 5 Million TikTok Followers With His Brand ShakeyFam

This is how one TikTok star is monetizing his following.

Ryan Shakes is an 18-year-old influencer born in West Palm Beach, FL, who has been smashing through milestones. Shakes has become well known for his TikTok videos, amassing an audience of over 5 million followers on the platform. With his current status, the young influencer has begun a campaign to monetize the very thing that he loves to do.

Starting out, Shakes’s hobby was entertaining the people around him. He often would make home videos for fun, which he would eventually post on YouTube. In an interview, Shakes said, “I was nine years old when it all started, running around the house and recording myself. I was fascinated by the fact that I can record something of myself in the present time, and 5 minutes later, I can go back into the future and watch that same thing.” This foundation would, later on, prepare him for one of his most significant ventures yet. 

Moving forward, Shakes has been heavily involved in the TikTok community, growing his audience daily. Due to this, he’s been gaining the attention of major labels and management companies who have been looking to utilize his talents. Upon hiring Shakes, he begins helping artists promote their music by using the artist’s song in his videos. Once he posts the video, the promoted artist’s song gains massive traction and has the potential to go viral. 

With these new marketing ventures, Shakes has been able to bring in streams of revenue. Another stream he has successfully built is his website called On the site, he sells all kinds of custom products such as “Shakey Pods,” which are Bluetooth speakers, and a variety of custom apparel. Using his website, he has made thousands of dollars in sales, making his net worth fly past any average 18-year-old.

With all the recent success, Shakes is becoming one of the biggest names in the TikTok scene. With many business opportunities to promote music artists, this 18-year-old defines a new era of marketing for music artists.

Follow Ryan Shakes on Instagram and TikTok: @itsryanshakes


Christian Anderson

Written by Christian Anderson

Christian Anderson (also known as the artist Trust'N) is a force in the world of Marketing and PR. After marketing his own hip/hop album "Lapse" to #12 in the world on the iTunes charts, he decided to offer his services to help artists and entrepreneurs as well. As an entrepreneur, Christian was exposed to the field of Public Relations while gathering press for his new releases. After acting as his own manager, he was able to produce impeccable results, getting posted on some of the world's biggest media outlets. Christian took that experience and started working as a freelance PR for other artists & entrepreneurs with the desire to provide them with the same successful results. After impressing the CEO of Bentley Records in NYC, he was offered the position of Executive Director of Public Relations, being the youngest ever to be given the opportunity. Driven by his success, large connection base, and drive to win as an artist & entrepreneur he founded Lost Boy Entertainment, LLC. to provide artists, entrepreneurs, and businesses the same services he had to scratch and claw to find himself. Being the founder and original Lost Boy, Christian serves as the company’s President. He is an artist, motivator, leader, businessman, and entrepreneur leading Lost Boy Entertainment into the future. At the young age of 22, he is currently making major contributions to help musicians, artists, businesses, and entrepreneurs flourish in the global economy.

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