Nicole Tabs has mastered the art of doing it all, especially when it comes to building successful companies from the ground up. She’s the co-founder of the film company Serendipity Group Inc, the CEO and co-founder of business development agency Monarchy Media. As if that weren’t enough, she’s also the co-founder of a modern fitness brand called Upliffs.
How does one woman manage it all? With a drive to succeed and excellent genes. She has a keen business sense that runs in the family, so it’s no surprise Tabs is consistently successful in her endeavors. And, if you thought all her current projects were enough—she has no plans to slow down.
All in the Family
It’s never a walk in the park when it comes to developing different brands, especially successful ones. But for Tabs, it helps that so much of it is intrinsic to who she is. In large part, this instinct for business is thanks to her family.
She had a good role model in her father, a serial entrepreneur himself, who has always shown her what an entrepreneurial spirit looks like.
Living with her father’s inspiration for the sort of lifestyle she was already inclined towards made it easy for Tabs to jump into the entrepreneur world. She started as an influencer, fitness enthusiast, and sportswear model, and transitioned quickly into an entrepreneur, soon picking up one project after another to get to where she is today.
And her father wasn’t the only one inspiring Tabs. Her mother – Tabs’ Serendipity Group Inc. co-founder – is a strong, powerful woman herself. The film company has even more family ties since it was a name suggested by her father— “serendipity,” which means “development of events by chance in a happy or beneficial way,” is a word he loves.
The film company’s latest project is a six-episode TV series with Will Smith and Jay-Z at the helm as executive producers. Greenlit by ABC in association with Serendipity, the series is called Women of the Movement. Each season aims to highlight notable civil rights women. Season one will highlight Mamie Till Mobley, who spent her life seeking justice after her son, Emmett Till, a black teenager, who was tragically murdered in 1955.
The Butterfly Effect of Business
One of Tabs’ most exciting ventures after Serendipity was Monarchy Media, which began as a company aiming to market influencers. From 2018 onwards, it grew exponentially, shifting slowly to include other marketing and media management needs. Now, it’s a thriving business development agency.
Successful businesses need successful partnerships to continue their ascent to the top, and in 2019, Tabs found her perfect match. When Andrea d’Agostini came on board as a co-founder, they blended Tabs’ experience as an Instagram influencer and d’Agostini’s years of entrepreneurship and marketing experience to form an unstoppable combination.
With d’Agostini’s network of brands, he and Tabs quickly capitalized on two existing careers to boost Monarchy right to the top, starting by encouraging relationships between brands and influencers.
“Then we realized we could expand to social media, websites, email marketing, staff, and sales training,” Tabs said. “And then became a full-fledged business development agency.”
It allowed Tabs to focus on the creative and production side. In contrast, d’Agostini focused on Monarchy’s marketing and entrepreneur side, together creating a powerful business model that Tabs added, really works.
But their dream team wasn’t limited to business. It was a match made in heaven that exceeded all Tabs’ expectations, so much so that they ended up getting married in 2020.
Still Going Strong
With all her success, Tabs could afford to slow down—but why would she? The entrepreneur is still going strong, and her plans keep growing.
After Serendipity and Monarchy, she co-founded a venture called Upliffs, mid-2020. The fitness company is a way for Tabs to get back to her fitness roots and include everything from resistance bands and leggings to duffel bags and backpacks in attractive color combinations. She started the company because she believes, as the website reads, “Your workouts should never be a drag.”
What keeps her going? Showing women that they can achieve whatever success they want to. “I’m a female entrepreneur who builds seven-figure brands. And now, I want to show other women, or anyone who wants to listen, that they can do the same,” she said.
Her latest initiative is a YouTube series, in which she started to help other people learn the skills that she has managed to accumulate while using skills and connections to build her brand. As she said, “You can leverage almost anything when building a brand.”
The show, which launched last month, takes viewers on her journey from personal to professional success. She feels more empowered to share this story now after many years of success under her belt. She hopes that watching it helps young entrepreneurs learn from her experience and level up in their own endeavors.
About Nicole Tabs
Nicole Tabs is a serial entrepreneur and humanitarian who is the CEO and co-founder of Monarchy, a highly successful business development agency. She is also the co-founder of Serendipity Group, launching their new TV series on ABC as announced on Deadline. To view Monarchy’s services, click here.
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