If you’re a CBD user or just a casual onlooker, you know that CBD providers tend to diversify their lineups with “new and impressive” products. However, many of these products are nearly identical from company to company. And, with similar business models flooding the CBD market, it can be difficult to sift through all of the information and ratings to find a company that consistently produces high-quality products.
Becoming the master of one product tends to produce better results than trying to diversify the product line and be a jack of all trades. Luckily, there are brands that have made just one product their niche, and their more focused approach to CBD tends to leave the entire industry in a better condition.
Sweet Drop is a company that decided to focus on just one product: CBD drops. CBD drops are great because they are very versatile, and, therefore, created the perfect niche for Sweet Drop to operate in. Unlike gummies or edibles, which can only be eaten, CBD drops can be used in pretty much anything, from food and drink to lotions or taken sub-lingually.
A New Industry
While hemp and CBD-based products have been around for many years, the plant itself, hemp–and all of its derivatives–was outlawed from 1970-2018. This effectively placed all cannabis-derived substances, including THC, CBD, and the hundreds of other cannabinoids you’ll find in the plant, in the same category as LSD, Heroin, and other dangerous drugs. These “Schedule I” drugs were deemed dangerous and unfit for personal use or possession.
Last year (2018), cannabis containing less than 0.3% of the psychoactive compound THC (and therefore being considered hemp) was removed from the list of controlled substances and made legal at the federal level to grow and cultivate. This sudden legalization opened the floodgates for hundreds of startups all over the US.
While CBD and hemp/cannabis have been made legal in some states (at the state level), what mattered was the federal ruling, and many businesses refused to operate in the CBD space while hemp was still considered a controlled substance. Now, we’re seeing so many companies getting involved in the industry that the market is experiencing exponential growth.
A Lack of Unique Products
With so much competition and several “giants” in the industry well entrenched as the powerhouses of CBD products, it can be difficult for a small startup to make a name for itself. But Sweet Drop takes a unique approach, focusing on just one product.
This strategy has helped the company make a name for itself and set a new standard for the quality of the CBD products on the market. Sub-quality items are a huge concern in the industry, as is misinformation, mislabeling, and even stigma. But Sweet Drop takes aim at all of these issues with an approach that includes quality, transparency, and consistency.
Creating a broad-spectrum CBD product free of the psychoactive compound, THC, was the ultimate goal of Sweet Drop’s founders. With many broad-spectrum CBD products, you’ll find trace amounts of THC, which can cause psychoactive effects or even cause CBD users to fail a drug test! Sweet Drop eliminates this worry by providing broad-spectrum CBD drops that have been third-party lab tested and are guaranteed to contain 0% THC.
Authenticity and transparency matter to consumers; brands that are more authentic are much more open with customers about production methods and sourcing. How can you expect to connect with customers and sell your products if they don’t feel they can trust what you’re selling? Sweet Drop understands this better than most, and, in an industry where misinformation is rampant, the best approach truly is transparency.
Don’t Settle for Imposters
With CBD’s impressive growth and current projections, we’re sure to see hundreds of brands spring up in the next decade as the industry continues to climb the profit ladder. That being said, consumers must know the difference between a “good” brand and a below-average brand.
Good brands stand behind their products, offering great customer service, money-back guarantees, and transparency regarding what goes into the product(s) and how they are produced. The sub-par brands are usually less transparent, less responsive, and have a lack of customer service or non-existent return policy. Knowing what’s legitimate and trustworthy and what is not will help you narrow down the brands that you should be shopping with, so be sure to do your own research before buying!Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.
I am a women’s rights activist, running junkie, and eternal marketing student. I help companies market their brand to millennials and gen z. In my spare time, you’ll find playing with my golden retriever and reading the newest business books by my fire.