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How Terry Maxwell Used Traffic From a Viral Video to Grow His Brands Exponentially

Here’s an outstanding example of the power of social media marketing.

Today’s online world is more connected than ever. When it comes to a culture driven by social media, digital marketing becomes crucial for personal brands and businesses. With new methods of digital marketing being popularized on a regular basis, creative marketing strategies are essential to bringing your business to the next level. In the case of entrepreneur Terry Maxwell, a moment in the spotlight of a viral video gave the chance for a rare marketing opportunity. Capitalizing on this, Terry has been able to grow his brands exponentially.

Terry Maxwell took his first major steps into his business ventures while studying at the University of Wisconsin-Milwaukee. During his studies, Terry started running a prepaid Boost Mobile phone service, as well as starting up a smoke shop that sold pipes and other smoking accessories. Experiencing early success, Terry would end up moving his smoke shop online, and after finishing his higher education, Terry hit a major financial boost due to successful investments in bitcoin. After cashing out on his investments, Terry decided to move out to Miami, Florida, where hidden opportunities awaited him.

Terry would go on to meet up with a young twitter star, Lil Esco 28, while in Miami. Lil Esco is known for being the main character in a Twitter video that went viral last year. Terry’s moment of fame came from a new viral Lil Esco video that the two made together in which Terry is seen at the end waving and saying, “Hey, how’s it going?”. The video quickly amassed well over 7 million views, and Terry has since used the momentum from the video to brand himself into a public figure. He’s even used one of Apple’s popular emojis of a guy waving as a symbol of his personal brand.  

Terry has been able to funnel traffic from the viral video to his personal brand and his businesses, enabling the young entrepreneur to grow at an astounding pace. Just months after the viral video, Terry has grown his personal brand to almost a quarter of a million followers on Instagram alone.

In addition to his personal growth, Terry runs a CBD processing company called M6 Labs, and another brand called Nobel CBD which focuses on white labeling and brand development. He also continues to help run his family finance business, WebFinanceDirect. Through his large exposure on social media platforms, Terry is able to bring new clients to his businesses on a regular basis.

Terry Maxwell is a great example of what can happen when an entrepreneur makes the most of an opportunity. Capitalizing on a once-in-a-lifetime opportunity, he has used his viral following to grow his career exponentially.

You can find Terry on Instagram here: https://www.instagram.com/terrybusiness/

Learn more about Terry at his website here: http://terrymaxwell.com/

Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.
Christian Anderson

Written by Christian Anderson

Christian Anderson (also known as the artist Trust'N) is a force in the world of Marketing and PR. After marketing his own hip/hop album "Lapse" to #12 in the world on the iTunes charts, he decided to offer his services to help artists and entrepreneurs as well. As an entrepreneur, Christian was exposed to the field of Public Relations while gathering press for his new releases. After acting as his own manager, he was able to produce impeccable results, getting posted on some of the world's biggest media outlets. Christian took that experience and started working as a freelance PR for other artists & entrepreneurs with the desire to provide them with the same successful results. After impressing the CEO of Bentley Records in NYC, he was offered the position of Executive Director of Public Relations, being the youngest ever to be given the opportunity. Driven by his success, large connection base, and drive to win as an artist & entrepreneur he founded Lost Boy Entertainment, LLC. to provide artists, entrepreneurs, and businesses the same services he had to scratch and claw to find himself. Being the founder and original Lost Boy, Christian serves as the company’s President. He is an artist, motivator, leader, businessman, and entrepreneur leading Lost Boy Entertainment into the future. At the young age of 22, he is currently making major contributions to help musicians, artists, businesses, and entrepreneurs flourish in the global economy.

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