How to be a guest on a podcast is an increasingly common question in 2022. Appearing on a podcast can be the perfect way to help expand your brand. Podcasts offer an immediate connection to your target audience in a way that other media cannot.
What is a podcast?
Podcasts are created by individuals and groups who want to share their passions with the world through audio or visual mediums. It is somewhat like a radio show, except individuals don’t listen to it live; instead, it can be heard through a series of digital media files which users can subscribe to using RSS or download on a computer, mobile device, or even from a TV.
Listeners can get it on any podcast app or platforms like Apple Podcasts, Spotify, and Google Play Music. Discover tips on how to get booked on podcasts.
Why You Should be on podcasts
According to PR and Podcast Agency, Boost Media, Podcasts are the wave of the future. Podcasts are growing in popularity and have become a core part of the media landscape.
The Infinite Dial survey reveals that local radio remains Australia’s most widely consumed audio medium, with 86% of the population listening to live radio or catch-up radio podcasts in 2021. Therefore, over a quarter of Australians listen to podcasts—and that number continues to grow; with a single podcast, it can reach millions of people.
However, with this increase comes an influx of new talent entering the podcasting realm – which means it needs to stand out from the crowd to get noticed.
How to be a guest on a podcast
Podcasts are excellent opportunities to generate new leads, sales, and authority for any business.
But, it’s a little-known secret that knowledge is power. The answer lies in the knowledge of what makes an irresistible guest. For free resources on being a great podcast guest, click here.
With all the hype on how to get booked on podcasts, there’s major potential for connecting with a niche audience by being featured as a speaker on a podcast. The key to being invited onto a podcast is selling yourself—being able to explain exactly why someone should be featured on their podcast and what to bring in to their audience.
Here’s how to be a guest on a podcast:
- Educate oneself by knowing the target market, finding out what podcasts they listen to, and what topics they cover that podcast hosts can sink their teeth into.
- Don’t harbor at once instead pick one or two podcasts that are a great fit and start there. It’s much better to make an impression on one or two shows than to become invisible in a sea of other guests on ten different shows.
- Remember that building relationships is critical, so don’t be afraid to reach out a few times over months before getting a response.
How to get more business from podcasts
The thing about business growth is that it doesn’t come from quick fixes. It comes from laying a solid foundation, going deep with efforts, and focusing on quality.
Don’t just throw together a podcast. Make sure there is a clear idea of what needs to be achieved and how the podcast will contribute. Spend plenty of time exploring the subject at hand, and make sure the content is top-notch.
Providing high quality is time-intensive, so make sure the content is relevant—that’s how it will gain traction and bring in new listeners, as it’ll likely get higher engagement from listeners and more shares on social media. That way, it’ll be adding value to every listener and setting the podcast up for success when it comes time to monetize a show or sell ads.
Lastly, when it comes to how to be a guest on a podcast —audio quality is everything. The podcast can have the most exciting content on the planet, but if the audience struggles to hear and understand it, they will move on.
Still not sure how to be a guest on a podcast? If you’re looking to be booked on podcast interviews every month without lifting a finger, reach out to Boost Media Agency.
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