How to Buy Money at a Discount, 10x Your Revenue and Buy Your Company with Someone Else’s Money (and still keep it)

If you’re a business owner you know how hard it is to grow, build and scale your business. Most of your net worth is tied up in your business and at risk.

Welcome to the entrepreneurial roller coaster!

What if you could buy money at a discount (with no risk), 10x your revenue, and buy your company so you can “take money off the table” and still keep and remain in control of your business.

If that sounds completely impossible and counter-intuitive, welcome to the most interesting growth and exit strategy I’ve personally seen – and meet the guy who came up with this model

I’m going to repeat that last big idea: What if you could get a stack of cash by buying your business from yourself with someone else’s money?

My friend, Coran Woodmass has a unique combination of skills allowing him to create growth and exit strategies that I’ve never seen before in a system he calls Billion Dollar Exits.

It’s a unique way of pairing business owners with money and finding ways to multiply the value of a business with a series of strategies that he calls “Value Multipliers.” 

Something I love about his strategies is he creates a situation for you as a business owner to have multiple exits. One by buying your company with debt. Then one or two more with one or two subsequent buyers. Genius.

According to Coran, “I’ve always been fascinated with billionaires. What it took to become one, how big businesses were built and sold… even as a kid. It  might sound strange but it’s true.”

Nine years ago Coran and his wife, Leanne, decided they wanted to travel the world so they left their corporate jobs behind and started buying, building and selling online businesses. Online businesses are location independent, allowing them to travel full-time.

Coran approaches life challenges with a broad perspective. Like a chess master, he sees patterns that others do not, and he is able to partner and negotiate on behalf of his clients. He’s always thinking “How else can we do this while reducing risk and getting multiples?” 

It hasn’t been all sunshine and rainbows. Coran and Leanne have been through the pain he calls “An eight-figure debacle.” They found a great business to sell and the right-fit buyer. Everything was set. Three days before closing, the buyer called and said, “We need to renegotiate the deal.” There was nothing wrong with the business. The buyer had an issue and it was completely out of their control. 

This is very typical. I know because it’s happened to me multiple times. Buyers frequently push sellers to jump through all kinds of hoops before a deal closes. The business owner takes their eyes off sales, growth, and scaling during due diligence. Revenues drop. Then the buyer stalls and renegotiates. By then, the owner has already “spent the money” in their minds and winds up selling out of frustration or kills the deal.

The first time it happened to me, it cost $500,000. The second time cost me more than $2,000,000. The second time, I was better prepared, but it stings like hell.

For Coran, it was a horrific experience and something they never wanted to go through again. When the deal didn’t close, Coran took it very personally and it led him on a quest. Four years and over half a million dollars later, he’s figured out EXACTLY what causes big-dollar deals to close. (And how they can model billion-dollar exits for small businesses as well.)

A few years ago Coran had a client that was thinking about preparing for an eventual sale of their business and how to get the maximum value out of the deal. They were already really good at what they did operationally so they thought, “what if we start acquiring smaller brands and growing for an eventual acquisition?” 

Knowing what a big undertaking this was going to be, Coran made sure that they were prepared for the challenge. They jumped in with both feet, Coran raised $55 million dollars in debt to acquire several smaller brands and 3 months later they’re well on their way to $100 million in revenue.

Read this closely: they grew from $10,000,000 to almost $100,000,000 in 3.5 months…with someone else’s money buying several companies.

It gets even better than that. With the remainder of the money, they bought their own company without giving up equity or control. Call that “exit #1” – putting a few million in the bank. Now they will repeat the process until they’re ready to be acquired.

Obviously, there’s lots of nuance to how the deal is put together, but the bottom line is that Coran has figured out a process and a system to make BIG things happen for their clients quickly (allowing them to live the lifestyle of their dreams) using OTHER people’s money.

I wish I would have met Coran a decade or two ago when I was growing my businesses. I could have 10x what I had built and put some cash in the bank instead of bearing the stress and anxiety of having my entire net worth tied up in my business for a decade.

Billion Dollar Exits Mindsets

Coran has reverse-engineered what it takes to create Billion Dollar Exits and identified 10 key mindsets that make a company more valuable when it’s time for yours. 

  1. Be a Unique Brand
  2. Be Obsessed with Delivering the Best
  3. Timing (is EVERYthing)
  4. Have Unrealized Potential
  5. Have Raving Fans
  6. ATM
  7. ROI Multiplier
  8. CULTure
  9. Real WHY
  10. Future Win

If you have a Billion Dollar Exit Mindset and are ready to take your business to the next level, then with Coran’s help, you’ll be able to leverage his 10 value multipliers

  1. Freedom Numbers: Do you know what you need? Do you know what your business is worth? How much does your Happily Ever After cost?
  2. Hidden Money: Is money being wasted in your business? How will an investor look at your business?
  3. Leverage: Do you need to scale? Do you have gaps in your business? Do you have the right team?
  4. Profit Boosters: Are there ways to boost your existing profit?
  5. Lifestyle Optimization: How do you live the life you want without regrets? What is the right thing for you? Your partner? Family? 
  6. Who to Buy? Or who do you need? We help you with all the right whos. 
  7. Structure: How do we get creative to get the numbers and lifestyle you want and need?
  8. 1st Exit: With creative structuring, there are multiple ways to structure deals so you get paid multiple times. 
  9. Story to Sell: Is your story unique? What will investors think of it? Is it compelling?
  10. Connections: Connecting to investors and buyers, then practicing pitching your unique story. 

Bottom line is if you have a real business, the right mindset, and are COACHABLE… Coran can help you grow and exit your business. Watch my entire conversation with Coran and find out how to work with him and leverage the Billion Dollar Exits methodology at or email him at Coran is giving away a detailed training that walks you step by step through the mindsets and the value multipliers.

This is a Contributor Post. Opinions expressed here are opinions of the Contributor. Influencive does not endorse or review brands mentioned; does not and cannot investigate relationships with brands, products, and people mentioned and is up to the Contributor to disclose. Contributors, amongst other accounts and articles may be professional fee-based.