1. Focus on Quality Instead of Quantity
The internet has made information appear like a commodity. Anyone who needs information will just look it up on Google and find it. Since everything is all over the place, people no longer place the same level of value on general information as they did before.
Today, people want more specific information. Instead of knowing just tips, people want to know the system. Say if you’re selling a skincare product, people don’t look for tips anymore. They want to know more about its formula and how it works.
So, instead focusing on quantity, put value on your promotions. Find what’s relevant to your market and make it the center point of your strategy.
2. Nurture Leads Through Education
Prospects not only want to know what your product does. They also want to know how it works. Your business will reap enormous benefits from educating prospects. While it is true that people can find information elsewhere, you can score valuable points by letting your customers know about the advantage they can get when buying your product.
You can tell them the unique mechanism of your product, or it could be some particular methodologies that aren’t found in other companies. Nurturing your customers will also prevent them from shifting focus to your competitor.
3. Know the Difference Between Selling and Marketing
Marketing is different from selling. Selling is more of asking customers to make purchases based on the benefits, while marketing is about planning how to become a market leader. Knowing the difference will help improve your marketing funnel.
Think of it this way. Marketing requires knowing about your prospects, their demographics, their needs, and their wants so you can give the best solution for them. Selling talks about the price, terms, guarantee, and why your company is superior.
This means that marketing must come first before selling products. When your marketing is good, it sets up sale to make prospects like your product even before it comes out in the market.
4. Be a Student of Your Market
In order to create a successful marketing funnel, you need to be aware of what’s going on around you. Pay attention to what is selling in the mart. Learn what is trending on social media and what people are saying about it. Check out reviews and comments on shopping sites like Amazons. Through this, you will learn about how your target audience thinks and avoid similar mistakes that others make.
5. Look at What Your Competitors are Doing
Try to see what your competitors are selling and what people are saying about their products. Focus on the feelings and emotions of the costumers. Read between the lines and know what they truly need. The goal is not to copy your competitor but to know what is already there in the market.
The idea is to present something different from what is already presented. Knowing who your competitors are and what products they’re selling will help you advance in many areas. It enables you to set competitive prices, respond to rival marketing campaigns, and improve your own business performance.
6. Capitalize on What is Missing in the Market
When creating a marketing funnel, you are not working on a blank canvas. You will get a mix of customers. Most of these customers have bought products before. They’ve been disappointed, jaded, and hurt by false promises.
Strike from this weakness and create a product that fills this gap. Then you can start educating people about the benefits of your product, what it does, how it works, and why they should buy it. When people realize the value of your product, they will see it as a commodity and not just an option. Eventually, all attention will turn to your product.
7. Make the Right Offer
Your offer will make or break your marketing campaign. If you do it right, it can make up for your weak marketing and turn leads into customers.
Make an offer that rings true to customers. For example, you can promote your product together with testimonials, guarantees, or professional affiliations. But do not use too much hyperbole. It can raise a red flag to customers that you may be just another hyped-up sale in the market.
When you get the message right, customers will read your promotion, visit your site to learn more about your product, and go to your shop to take action of your offer.
8. Be Patient
This is the simplest tip but definitely the hardest to stick to. Many entrepreneurs, advertisers, and marketers struggle to make things work. With a lot of pressure coming everywhere, it is not unusual to lose passion, skills, motivation, and discipline to do incredible things.
The least you can do is being patient. If Plan A didn’t work then go to Plan B. Conduct tests and comparative analysis. Marketing products is not as easy as ABC. There will be struggles, downfalls, and failures. But once you get the right mix of strategies you will definitely take all the winnings.
9. Focus on the Idea of Your Market
Marketing is a business of ideas. Everyone can do a nice marketing campaign, video, or blog posts. But not everyone can create the best idea of what to put into these marketing materials to make them work. So focus on the idea.
Go back to why you want to sell your product. Brainstorm on the idea and work on the idea for the campaign. What is your idea behind the campaign? What is your idea for the offer? How do you convince these leads to take advantage of your offer?
It is all about ideas. You can base these ideas on the result of your comparative analysis, research, or studies. You can also use your competitors to get an idea and create a strategy that stands out. Or you can have a meeting with your team and contribute different ideas so you can patch them up together and come up with a one-time, big-time solution.
Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.
Josh Felber is no ordinary serial entrepreneur. Not only has he penned two bestsellers (one with Brian Tracy and another with Steve Forbes), he went on to win two Emmy Awards for executive producing the acclaimed documentary Visioneer: The Peter Diamandis Story.
Josh has appeared as a guest expert on NBC, CBS, ABC and Fox, and is the host of Making Bank. Josh is focused on challenging himself and those around him to achieve consistent excellence. His mission in life is to help over 100 million people design, develop and deliver their passions.