With more than 1 billion active users, Facebook is the most popular social media platform in the world. Attracting people from a wide and varied demographic, it offers businesses unprecedented opportunities to reach their audience

Of course, cultivating a massive Facebook audience isn’t necessarily as easy it sounds. Viral marketing specialist and Facebook expert Wayne Andrew Reilly notes:

“The most important thing to understand about Facebook is that it is nothing like YouTube and it is nothing like Instagram. EVERYTHING you do affects your page. Facebook is the hardest social media platform to grow if you do not know what you are doing.”

So, how can you build an impressive audience on the most difficult social media platform? Reilly maintains that Facebook success hinges on community:

“The more you learn that it is not about numbers and all about community, you will be going in the right direction.”

If there’s anyone who knows how to be successful on Facebook, it’s Wayne Andrew Reilly. With extensive viral marketing experience, he’s single-handedly taken on the social media giants – and won. Currently Viral Marketing Specialist at Creative TRND, they boast a staggering 5.4 billion minutes of video viewed on Facebook in just one month. In addition, their Facebook page had the highest views in the world, and they were the most viewed channel on Facebook – for eight months in a row.

Social media is a world accessible to global conglomerates, SMEs, startups, and individuals alike. Attracting users who span the demographics, every business can find their target market within the Facebook user database. For commercial enterprises, the possibilities are endless, but they depend on striking the right tone and enticing users.

Whilst many numerous companies claim to deliver record-breaking likes, friends, and posts, very few succeed. So, what makes Reilly different from the rest? 

For companies and influencers, it’s numbers that matter, but Reilly understands how Facebook really works. With an emphasis on community-led marketing, it’s your activity in its entirety which will make or break you on the social media platform:

“People want to feel like someone is behind the page and they are able to interact with them. Connecting with someone in the first 5 Seconds is a very powerful tool to learn. Building connections in distribution networks not with money but with something to trade will bring you to where you want to be.”

Although major corporations might prefer a ‘money-talks’ approach to success, the truth is that you don’t need a massive marketing budget to succeed on Facebook. In fact, Reilly maintains his unrivaled success on the social media platform is achieved with zero expenditure:

“People have spent millions on the Facebook platform and their page doesn’t get even 20% of the engagement I do spending 0. If you are spending too much, the chances are you aren’t doing it correctly.”

Of course, this is good news for enterprises, startups, and would-be influencers. Whilst building a massive Facebook audience might be time-intensive, Reilly shows that anyone can be successful on social media, regardless of their spend. 

Similarly, Facebook brings the opportunity to global success right to your day. Assuming you’ve got access to an internet connection, you, too, can cultivate the same level of success Reilly is enjoying. Speaking of his rise to the top of the industry, Reilly says:

“I have built the biggest Facebook pages in the world, and single-handedly toppled social media dynasties in my living room by following simple rules of using all the tools that Facebook gives you and not seeming robotic in the way you post on the internet.”

Social media platforms have always allowed businesses to showcase their less formal side. The perfect outlet for brand personalities and corporate personas, it’s clear that the audience prefers this human approach to marketing. Reilly recognizes the importance of being ‘real’ online and capitalizes on it. 

That’s not to say there’s no formula behind his success. You certainly don’t achieve the results he does by accident. Indeed, being real, providing value, and offering genuine engagement are the lynchpins behind his social media strategy. Routinely outperforming major online content creators, including BuzzFeed, Reilly’s approach has made him one of the most successful Facebook experts in the world. 

Now, he’s putting his talents to good use on behalf of businesses, startups, non-profits, and influencers who want to build their audiences. With his unique approach, in-depth understanding and flair for creativity, it’s only a matter of time before the record books are rewritten once again.Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.