Every entrepreneur and small-business owner wants their company to succeed, but unlike large companies and organizations, entrepreneurs have a smaller budget. As small companies are ready to launch their business and share it with society, a question that comes to mind: how do I market my business? Do I create a social media account before or after a website? Do I hire a PR agency? These are all questions that can be answered with the right resources to help you market your business for 7-figure success.
With the new year upon us, it is essential for new and experienced entrepreneurs to understand and research what marketing strategy will work best for them in 2021. “With the right marketing strategy and tools, you can be brilliant, bankable and the boss in your business,” said Tai Goodwin, strategist, founder & CEO of Momentum Agency and creator of Quiz and Grow Rich.
Goodwin is dedicated to helping service-based entrepreneurs grow their email lists and increase their sales by using quizzes and other marketing automation strategies to generate leads. In a world where everything is online, it’s important for entrepreneurs to incorporate new digital tools and resources to accelerate their growth.
Goodwin leverages more than 20 years of experience as an award-winning instructional designer, author, speaker and strategist to help entrepreneurs market their business for seven-figure success. She has broken down 5 must-know tips in order to successfully establish your marketing strategy for success.
Know Your Audience
The number one reason entrepreneurs struggle with marketing is that they simply don’t research the audience they want to target. “Go beyond the surface demographics and research deeper into the psychographics such as behaviors, values, interest and preferences your ideal audience has,” says Goodwin. When you really know your audience, it’s significantly easier to create marketing messages and content that connects and converts.
Many consumers will not purchase your products the first time they see your content or offer. Being consistent with your messaging establishes you as a thought leader in your niche and increases the likelihood of your audience remembering who you are. “It can take anywhere from seven to twenty touches before a lead becomes a client,” Goodwin informs. You want to consistently show up and follow-up to nurture people from “I’m interested” to “I’m in”.
Have An Email List
Without a community to sell to, you don’t have a viable business. Your email list is your most valuable community. To build an email list, you want to create a unique and engaging lead magnet, such as a checklist, short video training, or other form of valuable content that entices people to give you their email address. “Our favorite lead magnet is a quiz, checklist and ebook,” says Goodwin. “We’ve seen quizzes, a more interactive lead magnet, convert two times better than passive content”.
Hire The Right People
In the beginning, it can be fun doing everything in your business, but at some point, you need to focus your energy on high-value tasks. “Hiring the right people or having the right outsourcing partner can be the key to speeding up your sales,” Goodwin says. Delegating fringe tasks to the right people will allow you to be more productive with projects and tasks work that requires your expertise.
Be Visible Where Your Ideal Prospects Are
Many entrepreneurs have an amazing service or product, but they struggle with distribution: They simply don’t know how to get in front of enough VIPs (Very Interested Prospects). “Marketing is a numbers game; the more VIPs that see your content and offers, the more sales you have the potential to make,” suggests Goodwin.
These essential tips are important for all small-business owners and entrepreneurs looking for ways to create a profitable marketing strategy for their business. If you’re ready to speed up your sales and take your marketing strategy to the next level, contact Tai Goodwin by visiting her website at https://www.profitmomentum.com/start.
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