How To Prepare Your eCommerce Business For Summer Sales

This is the most exciting time of the year for eCommerce – well, at least outside of the holiday season! Some call it “summer specials,” others call it “Christmas in July!” But whatever name you have for it, it’s safe to say that your eCommerce business needs to be thoroughly prepared and positioned to take advantage of this summer sales period. With just a few more weeks to go until summer sales are in full swing, it’s time for you to get your eCommerce business up and running so that you can take advantage of this exciting sales period.

Here at Shopanova, nothing is more important to us than helping businesses succeed. With that in mind, we’ve got a shortlist of the most critical steps that every eCommerce business owner needs to take to ensure that they are fully prepared for summer sales. So, if you’re ready to hit the ground running, take a look down below at our list of tips.

Plan Your Inventory Accordingly

This is arguably one of the most important factors to consider when prepping your eCommerce business for summer sales. You’re certainly going to want to bump up your inventory a bit in preparation for summer sales, but you want to also be just as careful not to over-order. We recommend conducting effective and accurate market research prior to ensure that you’re carefully pricing your products. Remember, you want to sell your products, but you definitely don’t want to have too much inventory left over.

Customer Service Is Key

It’s easy to push customer service to the wayside when you’re focused on selling as many products as you possibly can, but the fact of the matter is that the summer sales period will certainly bring with it an influx of motivated customers who are ready to purchase your products – even if they’re new to your brand!

While this might sound like a good thing – and it certainly is a good thing – it might also mean that your customer service team might be putting in some overtime. An influx of new customers might be an influx of inquiries, questions, claims, returns, refunds, status updates, and the list goes on and on. Staying on top of your customer service during this time isn’t an option – it is absolutely critical.

You can even consider bringing in some new technologies to help with the increase in traffic to your website/eCommerce store. For example, incorporating an AI-driven chatbot could help to guide customers through your customer service journey without tying up one of your team members. Additionally, you can consider bringing on another person to help out with customer service inquiries during this time. Every little bit helps, and being prepared is always better than being unprepared, right?

Consider A Special Summer Product

For fashion eCommerce businesses, launching a special summer line of clothing is easy – but for businesses that operate independently of the seasons and changing weather patterns, coming up with a special product that you can only sell during the summer can be a bit more challenging.

However, giving your customers a little more incentive to shop with your brand this summer might be the golden ticket you need to drive sales higher than ever before. So, think about what you can sell particularly well during the summer months and go for it.

Domestic or International?

Here is where things can get a bit ambitious. You and your team may work hand in hand with businesses that operate domestically and internationally – and there are certainly benefits to both.

During those special summer sales periods, it can sometimes be worth your while to open up your business a bit more and begin sending products to overseas customers. Giving people all around the world an opportunity to shop with your brand is always a good idea, especially if it raises awareness around your brand and what you have to offer.

However, selling internationally will most certainly require you to rethink your logistics a bit. You’ll have to account for tariffs, export taxes, customs, longer shipping times, and even currency exchanges. It can complicate things, but depending on how much you have to gain, it could certainly be a wise move.

Creative Email and Paid Ads

Utilize the marketing tools already at your disposal, with paid aids helping to retarget your audiences for maximum conversion, while email marketing can help you tease your sale at least a few days prior to launch. Write up 3-5 emails that will encompass the entire sale and space them out accordingly, so your consumers know exactly what to expect. With these emails, it’s ok to ‘overdo it’ in order to drum up excitement and anticipation.

Lastly, don’t forget that for every summer sale, you will need a few professional graphics and one video made. Content is King today – we know that better than anyone.

Final Thoughts

And with that, you’ve now got some helpful tips and some important factors to consider as you begin to prepare your eCommerce business to take advantage of the summer sales season. Whatever you’re selling, it’s time to scale your business and see your revenue skyrocket this summer.

Shopanova is a modern growth media buying agency for eCommerce shops. They have been able to grow their clients’ revenues from 5-figures all the way to 7-figures and beyond. Shopanova has been featured in Yahoo! Finance, Bloomberg Business, NBC, and more. For more information on how to build a generational online brand and scale your business to millions, please visit

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