LinkedIn is not just a social media platform for professionals; it’s also a nifty tool that online business owners can use to generate more leads, land more sales, and increase their ROI.
According to a new report, there are now:
- 600 million business professionals on LinkedIn
- 100 million users that are active daily
- 63 million users in decision-making roles
If you run a business online, this means that there is a goldmine of potential targets on this social media platform who can make business and buying decisions for their companies and brands. This can change your business forever if harnessed and utilized.
In this post, I’ll share with you foolproof strategies that you can easily implement to turn your LinkedIn profile to a lead generation tool for your online business within a short period of time.
1. Reach the All–Star Status Fast
If you want people to trust and connect with you on LinkedIn, you must reach the all-star status on your profile. Users with this status on LinkedIn are 40 times more likely to receive opportunities through the platform. To achieve this rating, you have to make sure your profile has the following:
- Profile photo, location, industry
- Educational background
- Current work position and description
- Two past positions
- A minimum of 50 connections
2. Turn Profile Views Into Leads
When someone views your profile on LinkedIn, it means that they are fascinated by what they see, and most probably interested in doing business with you. So, you need to strategically follow up with anyone that viewed your profile by sending them connection requests, build rapport and relationships, and then reach out to them with personalized messages. That way, you can turn them into leads for your business.
3. Share Your Thoughts on a Regular Basis
The LinkedIn algorithm is built to reward those who share their thoughts regularly. This generates more views and opportunities to connect with people who are not in their network. As an online business owner, this will help you establish a smooth working relationship with team members and potential investors. It will also benefit your online business in the long run because the more people on your network, the better chances you have of converting them into leads.
Some of the things you need to do to get a lot of views on the content you post include: sharing long-form status updates; writing one- to two-sentence paragraphs; replying to every comment on your post; and starting an engagement group with other users.
4. Prove Your Expertise on LinkedIn Pulse
LinkedIn Pulse is similar to a blog where you can air your opinion freely and show your expertise to prospective clients. By publishing on LinkedIn Pulse alone, you can skyrocket the number of decision-makers that would like to buy from you. This is because it gives you the opportunity to position yourself as a thought leader in your industry or niche.
To achieve great results with this platform, you need to write killer headlines, create appealing content, include images to attract your audience’s attention, and have a call-to-action after each post.
5. Engage With Other People’s Posts
Ever since I started running a content marketing company, I have observed that most LinkedIn users who run businesses online make the same mistake. That is, they don’t engage with other people’s posts. If you want to gain more leads on LinkedIn, you need to make useful and perceptive comments on other people’s posts. The advantage of doing this is that those comments show up in the news feeds of your first-degree connections. In fact, leaving a comment on someone’s update is like writing a mini-post. The more comments you write on LinkedIn, the more visibility you’ll get on the platform.
6. Use Plugins to Your Advantage
There are a lot of tools and software that marketers use to promote their business on LinkedIn. To generate leads, you must learn how to use them to your advantage.
While Lusha allows you to know the exact email address of any LinkedIn profile, LinkedIn Connection Revealer tells you the exact number of connections a profile has.
Headlinr is good for generating hundreds of popular headline combinations that contain keywords you specify, and Linmail Pro is great for personalizing and automating private messages to your connections.
7. Never Forget LinkedIn Solutions for Business Owners
There are a lot of lead generation solutions for online businesses on LinkedIn.
Take, for instance, the LinkedIn Profinder. It makes it easy to find remote clients to work with. Sponsored InMail campaigns and LinkedIn Dynamic Ads, on the other hand, give you the opportunity to approach potential clients through their email and advertise to your target audience respectively.
Wrapping It Up
If you are an online business owner finding it difficult to generate leads on LinkedIn, you can change the narrative with the strategies shared in this post.
AbdulGaniy Shehu is a Writer, Content Marketing Consultant, and Online Entrepreneur. He is the founder of Winsome Writer Services where he helps individuals, brands and businesses grow through a unique and top-notch content marketing service tailored for their audience. His articles have been featured on publications such as Huffington Post, Entrepreneur Middle East, Tech Cocktail, Engadget and Tweak Your Biz.