Running a blog, be it an Instagram account or a YouTube channel, requires 20% of creativity and 80% of systematic hard work. And you will hardly succeed in this business if you lack just anything. If you don’t know where to get new blog topics when the content plan is on fire and inspiration is running out, we can help you find the way out. In this post, we will talk about the main sources of inspiration that will help you keep your blogging spirit high.
Analyze the Basics
There are different tools that can generate ideas for your blog posts. But before you move on to exploring such solutions, test your readiness for data search – analyze the concept of a blog to understand the possible ways of its development.
What to begin with?
Before you can choose a theme, you need to know how to create a blog. First, you need to choose a platform-the software you will use to create your blog.
Note that some platforms are standalone and others are not. Standalone platforms store your blog and its database on their own server. Others require you to have hosting. To ensure the effectiveness of your blog, you must use reliable hosting.
Once you have chosen a hosting, you need to install your blogging platform on it. Many hosting providers offer simple installation tools for popular platforms such as WordPress.
After that, you need to get a domain name or address, for your blog. Remember to find a unique name that is relevant to your niche. Try to find alternatives if your primary choice is not available.
Finally, you need to install a theme and some add-ons. The theme shapes the look and feel of your blog, and add-ons are responsible for features. Blog platforms usually have a large selection of free themes and add-ons.
Make sure you know the boundaries of your blog well, figure out possible restrictions on topics from the site, and define a proper tone of voice. Depending on the blog theme and format, some topics may not be acceptable for publication. You should set the content boundaries from the very beginning as you launch the project. You can write about the production of content that converts, the use of modern video software, and the creation of marketing multimedia.
If a blog is not just a hobby for you but a channel for attracting attention to a product, service, or personal brand, you should consider the promotion tools when choosing topics:
- SEO optimization – when choosing topics, check popular keywords in search engines, pick KW entries with a high volume and request frequency;
- Promotion of blogs on social networks – try to find interesting and unusual topics that competitors have not yet written about, conduct research, answer readers’ requests, and take into account key queries.
If you address your blog promotion methods in your content plan, you can be sure that your strategy will fly.
To evaluate the effectiveness of posts and select winning topics for the blog assessing their potential, predetermine your KPIs (quantitative indicators of success). As a rule, the KPI determines the purpose of each particular publication. It can be:
- Traffic – the number of the article reads or video views;
- Conversion – the number of clicks to the store’s website, subscriptions, purchases, etc.
Some blog posts are aimed at creating brand awareness, winning customer trust, loyalty, etc. To create winning content for your inbound marketing strategy, you need to have a clear understanding of what you want to achieve and make a great design for your blog. A free mockup is a great solution to check your ideas.
Blogging is a great way to share your interests and ideas while making a profit. However, starting a blog is not as easy as it sounds. After all, you have to choose one topic and stick to it! Sometimes it can be very difficult.
Another important guideline when choosing a topic for a blog is understanding what your target audience is interested in, what information people are looking for, and what questions they have.
What topics do they care about? What amuses them? What information about you or your product do they lack? Answer the above questions and try to come up with a few queries from the perspective of the reader.