Keyword stuffing for a good SEO and achieving a place on the first page of the SERPs has become an age-old technique. Keywords are important, however, the search engine algorithms, especially Google’s are now paying attention to other parts also like the user experience.
According to the numbers, 53% of the site’s traffic is derived from SEO techniques. Though the significant reason behind the growth in this number is the algorithm’s focus on how the user interacts with your website. In short, user experience is playing a major role when it comes to the functioning of SEO and SERP rankings,” says Prakash Mishra, Founder and CEO of Drive Digital and DigiHunts Academy.
In recent research conducted, it was revealed that Google’s new user-focused algorithm has led to an increase in site ranking on SERP. This algorithm takes into account user experience metrics like bounce rate, time spent on the site, content quality, etc. All of this is far away from the old method of keyword stuffing.
Trends SEO Experts Should Follow In 2021
The working of the algorithms, consumer behaviour, business patterns, personal and social lives, everything seemed to have changed during the pandemic period. In these frequently changing times, if you want to stay ahead in the race, it is important you stay updated with the latest trends and technology.
Google Certified Market Researcher and Digital Marketing strategist, Prakash Mishra, shares the trends SEO experts should follow in 2021.
- User-Experience Is Not Only For The Users:
While businesses create target-oriented content and websites, the user experience is not focused only on the users. Of course, the base purpose is to satisfy the user visiting your site. However, with the emerging trends, UX will now also be a medium of improving the SEO and benefiting from the algorithms. If the user has a satisfying experience, it helps the algorithm crawlers to scan your site and regulate SERP ranking.
Website Should Tell Your Story:
Consumer behaviour has changed and so should your tactics. Digital marketing has become the base for brand promotion and your website is your representative in the online world. Therefore, in order to attract your audience, you need to be sure that you are not selling your business to them.
Instead, you should be telling them your story,that not only attracts the audience but build brand authenticity. If your story can be luring enough to attract the audience and give them something to stick to the page, you are in the right direction.
Use The Right Technologies:
If you are aware of the market demand and are using the right technologies to enhance your user experience, you will reap positive results. The use of technologies like AR, VR and voice search, to provide a better experience to your audience is on the rise and it is time you adopt these technologies for better SEO and SERP ranking.
To conclude, Prakash Mishra says, “If you want to create the right SEO strategy that matches with the current trends, you need to think like the user and be in their shoes. If you can convenience yourself that your experience as a user on your site was good, you could believe on what your content had to say and you could easily navigate through your site, the user will also have a satisfactory experience.”