Social media uprising has brought a new wave of business growth for those who are savvy enough to adapt to the latest paid advertising growth trend, social media influencers. Why do people prefer them over advertising methods such as Facebook advertising, Billboards, and Television commercials; It is everything to do with the trust factor that is instilled within their audience.
For most social media influencers, the first road to monetization is through merchandising with some of the top content creators making full-time living wages just off their eCommerce income. With the majority of brands making the adaption to this model, the question arises whether or not it is a sustainable practice versus cost per click advertising. Ecommerce consultants Lachlan Delchau-Jones and Taylor Reilly from Brisbane shared their insight on this topic.
Early in 2020 Lachlan Delchau-Jones and Taylor Reilly saw the rapid growth and demand for this channel of paid marketing. The duo has spent a large majority of 2020 collaborating with social media influencers and mainstream celebrities to help in establishing brands and subscription businesses. They both agreed that 2021 will see the rise of influencers releasing paid content on subscription. This will see saturation towards brand promotions on the basis that over-indexing on advertising towards an audience will deter them.
Having control over the flow of income as an Influencer makes and takes the stress off living paycheck to payback on brand deals. Thorough research needs to be considered to accurately determine what form of product an influencer can promote that their audience actively wants.
If you are looking to work with any social media influencers here are some helpful resources. This is a calculator to determine the going rates for an influencer promotion. Social Blade is a tool that represents every social media account’s engagement rate. This is crucial to know as the engagement on a profile reflects the activity of the audience. (whether it’s worth the cost)
If you want to check in with Lachlan Delchau-Jones and Taylor Reilly you can check them out on Instagram here.