Entrepreneurs, consultants and small business owners all around the globe share a common conundrum. When you offer a professional service, you still need clients for whom you can provide that service. This is true even if you are exceptional at what you do. It doesn’t matter if you are an accountant, a fitness trainer, or a relationship coach. You need to find and attract clients.
Most business owners who offer such services share something else in common. They don’t want to spend all their time chasing hundreds of prospective leads for meager contracts. You’d much rather spend the time doing what you’re so exceptional at doing. So, what’s the solution? Illuminating your blind spots and switching your mindset to one that really gets results, the right business coach can make all the difference.
Russ Ruffino and Clients on Demand have already delivered big results for many business owners. Let’s take a closer look at their philosophy and why this style of business coaching is exactly what your business needs in 2021.
The Lessons of Clients on Demand
Before you can dive into the particulars of how to attract clients, you must first establish a fundamental framework for what it is you want to achieve. For starters, if you really want to succeed, it’s not about getting as many clients as possible. Rather, it’s about working with the right clients.
“Most people tend to think that more clients equal more profit,” says Russ Ruffino, Founder & CEO of Clients on Demand. “However, that isn’t the case. Sometimes, the key to scaling your business faster than ever before is working with fewer clients at a higher price point.”
This fundamental shift in mindset is paramount. It places more emphasis on delivering the best service to clients who actually appreciate the value you provide. Clients are the lifeblood of your business, most assuredly. But, you need to finely tune your marketing practices to attract the right clients.
“We show our clients how to realize their true potential and find the confidence to charge the prices that they deserve,” Ruffino continues. “It’s far better for everyone involved if you work with, let’s say, 5 or 6 VIP clients with whom you can provide your 110% best service, rather than spreading yourself too thin over 40 low-paying clients.”
Exponential, Scalable Growth
Lydia Knight offers an eye-opening example of how effective Clients on Demand business coaching can be. With Life With Lydia, she strives “to end eating disorders” and she’s confident that she “knew how to do that. The challenge was scaling the business effectively and finding clients.
In her Clients on Demand review, she remarks that it is through “the remarkable coaching” that her business was “able to grow 10,000% in the first year.” She learned how to scale her business in the right way. She learned to establish a system to deliver “a flow of new clients” every day. As a result, she was “able to go from being a coach to a business owner, to being a leader of a cause and to be able to expand more and help more people in the world.”
Lydia’s story is not unique, as Clients on Demand has guided many business owners down a similar path to success. Both the shift in mindset and how to get there are key elements. It also means discarding preconceived notions of what you’re “supposed to do” when marketing your business.
Forget About the Content Churn
Conventional wisdom may instruct business owners to “grow their audience.” Taken at face value, this seems to make logical sense. If you want to attract clients, you need those clients to know about who you are and what you have to offer. Business owners are then motivated to put themselves “out there” as much as possible. And this means creating an endless deluge of online content.
Many service businesses feel compelled to produce content across several channels. They feel obligated to start a podcast, write blog posts, and create YouTube videos. “While that may be a solid way to increase your audience size,” states Russ Ruffino, “it’s extremely mundane. Moreover, it requires a considerable time investment for returns that are not guaranteed.”
Growing an audience is one thing. Growing a business is another thing altogether. It may feel good to have a lot of subscribers on YouTube or a lot of hits on a company blog. Unfortunately, these don’t necessarily convert into paying customers. They’re just vanity metrics. The business coaching program at Clients on Demand gets you beyond grinding out content. Instead, it teaches “cutting-edge marketing strategies that actually work.”
Between the mindset support and technical support, you get exactly the guidance you need. You’re empowered “to take action and create extraordinary transformations in your business.”
Supporting Your Business Journey
Your expertise and talents lie in the professional service you provide for your business clients. If you want to have a bigger impact and grow your bottom line at the same time, you have to understand how to best scale your business to achieve these goals. A business coach can illuminate blind spots, keep you on track when you’re lured astray, and teach you the specific marketing strategies and techniques to attract the right clients, at the right time, any time you want.
The positive COD reviews speak for themselves. You don’t want simply to grow an audience, nor do you want to attract an overwhelming number of low-paying clients. By doing so, you run the risk of stretching yourself too thin and offering a subpar service. By contrast, Client on Demand’s marketing strategies not only grow your client base, but they grow that base with the right clients. When you focus your efforts on a smaller number of the right clients, you are much better positioned to deliver the best outcomes for them too.
Investing in the right business coach could be a watershed moment for your business. Turn the tides this year and set the stage for remarkable growth.