Artificial intelligence (AI) technology is already revolutionizing certain workflows, changing how businesses approach previously manual processes. Data analytics is no exception. Using AI-driven data analytics tools, business users across an organization can now click to automatically uncover insights. Instead of having to outsource this time-consuming task to teams of data analysts, insight-detection algorithms are capable of querying large quantities of data at once to uncover insights.
It’s a win-win! Data teams can then work on higher-level tasks, while end users receive useful insights in plain language that they can use to fuel more informed decision making. But implementing these tools requires an initial investment. So, it only makes sense companies want to ensure they’re getting a good return on this investment (ROI).
It pays to ask: Is artificial intelligence adding value to your business? Let’s take a closer look.
Getting Value from AI-Powered Data Analytics
Data analytics is moving increasingly toward becoming self-service because it’s advantageous when business users have direct access to the tools they need to query data. Tools like a relational search engine allow employees to enter queries and receive answers to their most pressing questions. However, this still leaves plenty of insights behind—although they’re not specifically sought, these trends, patterns, relationships, and anomalies could still be extremely useful in shaping decision-making and driving more favorable business outcomes.
According to research from McKinsey Global Institute, “AI and deep neural networks improved performance beyond what existing analytic techniques were able to deliver” in 69 percent of use cases. AI algorithms are capable of diving deep into data, analyzing multiple sources and millions of rows of data or more for anything that may be “interesting” to business users. Machine-learning algorithms also refine this technique over time based on human feedback, so businesses get legitimately relevant and useful insights rather than extraneous suggestions.
Overcoming Hurdles to Data Monetization
When you put it like that, it seems like a no-brainer to include AI in your company’s approach to data analytics. However, like all emerging technology, there are certain challenges to address and missteps to avoid if you want to actually derive value from your analytics.
Consider these hurdles when you’re assessing the value of artificial intelligence in business, particularly as it relates to analytics and business intelligence.
Lack of Context for Business Users
On one hand, the fact that business users don’t need technical knowledge about data is an advantage because it frees up many more people to use analytics tools. On the other hand, as ZDNet writes: “Algorithmic transparency is challenging.” It’s important to choose a solution with transparency—users should be able to track data back to the source so they can understand insights and contextualize them using source information. This will boost trust as employees get used to working with AI-powered software.
Moving from Describing to Monetizing Data
At some point, companies want to kick their data strategy into high gear. AI can help here. But this entails moving beyond merely organizing data and making it accessible to users; rather, companies need to figure out how to turn their newfound knowledge into actual gains.
Here are a few examples of data monetization from Transforming Data With Intelligence:
- Expanding to new business categories or customer types.
- Developing new offerings or tapping into new markets.
- Reducing your current operating costs.
- Improving efficiency and productivity within your workforce.
Keeping Data Secure
Compromised data is the opposite of value-creating. Companies must prioritize cybersecurity, including accessibility and regulatory compliance. Make sure your IT team is up to the task and consider implementing central governance before rolling out your AI-driven analytics strategy.
In terms of data analytics, AI can absolutely add value to your company. However, it’s important to approach it the right way so you don’t hit any costly snags along the way.Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.
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