JC Hite and his digital marketing agency, Hite Digital, have a vision of empowering people to create a better life for themselves and their families. Hite Digital is about serving, growing, and empowering people, from their team to their partners and clients. Digital marketing is what they do; empowering people is why they do it.
JC uses his knowledge to help digital agencies multiply their revenue and has been doing so for years. Here are his three top tips to helping agencies like yours grow and scale.
Invest in SEO
The first tip is to have SEO as a core offering and to invest heavily in it. Search engine optimization (SEO) is a method of getting your client’s website to rank higher in search engines, such as Google, Yahoo, or Bing. As they rank higher, they can experience a flood of new and buying visitors to their site.
From JC’s experience, SEO has an average life cycle of 1+ years, far outstripping Facebook’s life cycle of 3-6 months and PPC’s 6-12 months. If you offer SEO along with these other services, you can sell a high-paying service with less churn. And if you package it with Facebook or PPC, you can offer an even better service for your clients.
Use White Label Fulfillment
Another top tip for scaling and growing your agency is to find an amazing white label company that can help you scale your business quickly.
The benefits of white label include:
- Increasing your service offering: if there’s something you or your team doesn’t do, a simple and cost-effective way to provide it is through a white label company that does.
- Increase your quality: white label companies hire experts who can give you better quality than you could provide all by yourself.
- Eliminate overhead: forget about paying several salaries with benefits and time off, plus training expenses. White label companies charge you a fee per client that will cost you much less than you’d spend in employee salaries.
Taking advantage of the ever-expanding list of white label business opportunities that exist in the digital marketing world can lead to huge gains for your agency, without “losing face” by openly outsourcing your products and offerings.
Stay Out of Debt & Remain Cash Flow Positive
The Hite Digital founder strongly believes that moving slow but safe is better for a young company than moving fast and risky. That’s why you need to focus on staying out of debt and having positive cash flow for your agency.
Stay out of debt by taking inventory of your debt, boosting sales, cutting costs, and shortening payment terms with clients. Positive cash flow indicates that a company’s liquid assets are increasing, enabling it to settle debts, reinvest in its business, return money to shareholders, pay expenses, and provide a buffer against future financial challenges.
You can better scale when you’re in a strong financial position and have the flexibility you need to invest in growing and scaling your business.
These tips will help your agency scale so you can find more long-term success. Commit to implementing these suggestions and take your time so that you don’t get ahead of yourself, but instead grow your business surely and steadily, surpassing your competition.