Getting your name out as an independent artist can be cutthroat. Everyone is battling for attention in the music industry, so much it becomes a shark-infested, red ocean where a few whales control mainstream music with the tides always in their favor.
For those who do not have the connections and financial backing of the whales, establishing yourself and building a fan base can be incredibly difficult, but in this article, I get to share within an exclusive 1-on-1 interview how Kilo Paris started his own music career from scratch and helps other people do it too.
What is your story, and how did you find music?
My name is Kilo Paris. I’m 22 years old, and I was born on July 14th, 1998 in Camden, New Jersey. I was adopted by my grandfather and raised in Flint Michigan. I started playing the piano at the age of 3 and writing raps at the age of eight. I made it known at a very young age that music is something I’m gonna do for the rest of my life. Growing up I always found myself having the best of both worlds in between the hood and the burbs so I learned how to relate and be accepted by both crowds of people and that’s what I apply to my music as I’m writing. I always try to make sure whatever I’m writing has a universal topic and sound. Something that everyone can feel and relate to.
That’s what I feel makes real music. In high school, I really started to push as an artist and get everyone around me to take me seriously. I bounced around to 3-4 different high schools because of behavior but I eventually graduated. The first label I ever met with was Interscope in Los Angeles, California and after that, I told myself I was gonna be one of the biggest artists in the world and I won’t stop until I am.
What makes you different?
What I feel makes me different in my industry is the energy my music brings to the table. The music I make makes people feel happy. I’m big on frequencies and hertzs, along with how they affect the brain and body. I’m not the type of artist to just go in the studio and just write songs about anything just to say I got 7 songs done. I believe everything you do has a vibration and should be done with meaning. I want to create a positive force of energy with my artistry. I feel like the world really needs that.
When did you start your business? What do you do?
I started my company at the age of 18 the name of my LLC is Golden one Inc. the meaning behind that is I believe the higher power chooses certain people to do certain things and I refer to those people as the golden ones. My business helps the golden ones reach their dream by finding talent, signing them, and helping them get heard and listened to in the most positive way.
How do you scout talent and network with other artists?
How I personally scout talent is by first hearing the music and if I get that certain feeling you feel when you know someone’s got that different sound and if it is marketable. Then by seeing the type of image the artist has and how big of a following behind him/her. Then from there it just comes down to the energy you give on in your music and I’m a person. I’m a strong believer in energy and I think that’s one of the main things that make an artist.
How did you make a name for your brand in the music industry?
I started by dropping music and marketing it through YouTube and Instagram. As an independent artist the budget isn’t expanded that wide so picking the top outlets and throwing money into some good promotion has made a nice name for me in my industry but I’m ready to take it to the next level.
Did you face any obstacles along your journey?
I faced a lot of obstacles in my life like getting caught in the streets, failures, depressions having a child at the age of 15 along with the obstacles everyone is facing in my city from violence, guns, drug addictions killing my friends, even loved ones but the biggest obstacle I had to overcome was the battle with myself.
How did you overcome these obstacles?
I stopped battling with myself by focusing on my self-care and my mental health. I realized I had to stop trying to be something for everybody. I was trying to be a person for music, one person for a girl, one person for the streets until eventually all those people clashed. I found out that being yourself is the most important thing, and if people can’t accept you for you then they shouldn’t be around. It’s not selfish to focus on yourself. You really have to tune out how everyone feels about your situation sometimes and cut the strings of your emotions off to go get what you want!
If you could go back and start from zero, what would you do differently?
I will not let my emotions for someone or something stop me from chasing my dream to the highest extent. I let a lot of relationships stop me from pushing as hard as I could in my dream because I was so focused on trying to make that person happy and I thought that’s what made me happy but you live and you learn and I learned that no matter how much you do for somebody they still gonna be focused on what you didn’t do for them so just take care of you. You are what is Important.
What excites you the most about your business right now?
The ongoing transitions in marketing and sound is something to be joyous about. The outlets that have opened up within the last five years have given better opportunities for an artist like me to build their brand on their own instead of knowing you have the talent and having to sign 75% of your life away to a label because that’s the only way you feel you can be heard by a major platform. I also love that you don’t have to strictly just rap bar for the bar to be considered a hip hop artist nowadays. Melodies play a big role in hip hop nowadays which expands the variety of artists there is in the game to listen to. That opens up opportunities for me as an artist and I’m all about opportunities.
How will you grow and succeed in the future? What is your motivation to reach new heights?
Keep my faith in God and myself strong, my head up and focused on the real vision, and keeping positive energy in everything I touch. I’m learning to be a better version of myself every day, I’m thankful for who’s supported me on my journey and I’m gonna keep learning every day on my road to success. What keeps me motivated is my drive to be successful for my grandparents and my two sons Kingston and Messiah. I want to make sure that they can chase whatever they imagine, and I want them to see that anything is possible and that dreams do come true.
For more information on how Kilo Paris built his brand, you can send him a message on Instagram at @kiloparis_.