Takes a real fan to see them
The story behind the performance, the moment behind the action. The character behind the player, the bonding behind the teamwork, the reason behind the competitiveness, restlessness, temper, intensity, imperfections. These are shunned down by the wealthy traditional corporate media houses. These sponsored hungry traditional media turning this fun game of ours into serious business. They are slowly killing the FUN in the game.
It takes a real fan to see them, feel them, and thus born KYSTAR- A media company and a major YouTube channel dedicated to the soccer fans, by the soccer fans, and for the soccer fans.
KYSTAR – The Media Company
KYSTAR is a media company based in The Netherlands that focuses on the instantaneous, intimate, and interactive nature of the game through perfect media platforms to fuel our sporting desires.
The traditional media has been too uptight and with all the over-analysis, performance metrics, and scrutiny that has removed the fun in the game.
Love for the game
Born out of the love and desire for the game. KYSTAR concentrates on the character behind the players, priceless moments before and after the game, defining moments of the locker rooms. It’s a channel by a fan for the fans.
KYSTAR- The face and the voice of fans
KYSTAR is changing the way the game is being experienced with a fan to fans interactions to insider videos, creating fun memes, and supporting from the webosphere, spectators are no longer simply watching sport, they are experiencing it.
The talismanic man behind KYSTAR – Founder and Owner Koray Yalcin believes that Soccer is a good analogy for life, bond, trust, fun, and the rush of emotion that comes from achieving a shared goal. He is the man behind the scenes of those shared emotions. Slowly and steadily KYSTAR is becoming the voice and face of the game among fans.
Restoring the balance
At the end of the day, Soccer is a form of entertainment. More often than not, the actions are taken in the boardrooms or at the negotiating table, and the over-analysis of traditional media has taken away the entertainment displayed on the field. This creates an imbalance. Koray Yalcin with his media company KYSTAR is restoring that imbalance.
Humble Beginnings
KYSTAR – The media company and the major YouTube channel for entertaining soccer videos and social media posts. Back in 2014, an ambitious man named Koray Yalcin started a little YouTube channel to share his love for the game with the world. The Channel gained initial popularity from funny behind the scene videos. In 2016, the channel made its appearance on Instagram.
Today the channel has a whopping 482K subscribers and counting. It has an astounding 231,197,593 total views. They have a soccer-loving army of 58.3k on their Instagram. During its six-year lifespan, KYSTAR has grown from being a single YouTube channel to a media network.
Being a soccer fan
Being a soccer fan is both a privilege and a freight. When you’re winning, it’s the best thing in the world, and when you’re not, it’s the end of the world. The thing about being a fan is, whichever way fortune swings, you’re stuck with the game and your team. We fans have come to admit the great hold “this wonderful game” has on us. Trying to rationalize fandom can be a complicated and even a futile process, so let’s not dabble in rationalization.
If you want to retain the fun in soccer. Watch KYSTAR.
Youtube – @KYSTAR | Instagram- @KYSTAR | Twitter- @KYSTAR_ | Facebook – @kystarfc
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