Rishikesh is a city in India’s northern state of Uttarakhand, in the Himalayan foothills beside the Ganges River. The river is considered holy, and the city is renowned as a center for studying yoga and meditation. Temples and ashrams (centers for spiritual studies) line the eastern bank around Swarg Ashram, a traffic-free, alcohol-free and vegetarian enclave upstream from Rishikesh town.
Are you thinking about setting up a campsite? Know that this is a good business bet. After all, tourists who visit Rishikesh love to do camping in Rishikesh, and the weather here, hot most of the year, is highly favorable for this type of activity.
Knowing that investing in tourism is a good thing, it’s time to understand everything camping needs to be considered well structured and attractive to future guests and tourists. For this, We have some tips that can serve as a guide for those who still don’t know where to start.
The first point to be observed is the choice of the location of the camping. As it is an activity in general sought after mainly by those who want to spend a few days in close contact with nature, it is interesting to give preference to regions located in green areas, where the air is purer and there are trees everywhere. If you can find a space near waterfalls, lakes or rivers, even better!
However, still about the location, when talking about areas in the middle of nature, it is important to make sure that there is authorization to build. Environmental protection areas, for example, are protected for the preservation of fauna and flora and, therefore, cannot be altered.
After choosing the ideal location, it’s time to think about the structure needed to meet the needs of potential guests. First of all, consider the area intended for setting up tents. This space must be equipped with adequate lighting and have access points to electricity.
Leaving the area of the tents, it is also necessary to have shared bathrooms, equipped with hot water showers, so that people can take their bath in comfort and without problems.
Here it may be interesting to think about offering towels and hygiene items rental for those who do not bring them from home or including this cost in the daily rate. In addition to the bathroom, a shared kitchen can also be part of the structure. Here it is possible to invest in a complete kitchen, equipped with a stove, microwave and refrigerator so that people can prepare their own food.
Depending on your business plan, have a snack bar or restaurant that offers ready-to-eat foods for those looking for practicality.
The most important thing here is to take into account as many audiences as possible and their respective interests. Thus, your camping will become the best option for different types of people.
Another suggestion for setting up a well-structured campsite is to think about what existing campsites do not offer. Among the tips may be opening a camping equipment store exclusively for guests
Not always a person who goes camping is necessarily an expert in the practice. That is, without proper guidance, the most inexperienced may end up experiencing difficulties in their first camp.
Therefore, having a small equipment store on the premises of the camping can break a branch for those who are camping for the first time. And still, add value to your business.
Items such as pocket knives, sleeping bags, water bottles, plug adapters, and flashlights are very useful on a camping trip and can be some of the tools sold in the store.
Offering a limited number of chalets for those who do not wish to stay in tents is an interesting differential with great potential to attract an even larger audience to your campsite. Think about it!
Partnerships with industry companies
Another tip is to close partnerships. Give priority to manufacturers of camping products, ecological tourism agencies and other companies that may be of interest to the public that frequents your campsite. It is possible to offer discount vouchers, gifts, or exclusive promotions.
This is a way not only to get noticed in the market but also to provide even more advantages to your guests.
With the campsite already set up and ready to start its activities, it’s time to think about something very important: publicity. After all, from it, you will be able to attract the desired audience and put your business to work in fact.
Before you start advertising, keep in mind that your role is to get closer to the audience your business wants to reach. To do this, attend fairs and events on the subject, join camp groups and meet influential people in this niche market.
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