Do you have a hard time boosting your rank in the SERPs? If you are doing your best but cannot drive traffic to your site and fail to generate sales, consider running an SEO audit on your site. But what is an SEO audit? SEO audit is essential for any site. It would find all the issues and show you ways to fix them.
We recommend you to perform an SEO audit routinely if you want to outperform your competitors and reach the top. You can always use the best SEO audit tool to find all the issues and fix them to give a better page experience to the users. In this article, we would be discussing some excellent ways to perform SEO audits.
4 Most Effective SEO Auditing Tips
1) Identify Internal & External Link Building Opportunities
Getting links from reputed sites can make your site look trustworthy to visitors. You can pitch the webmasters of authoritative sites to link to you. This method works mostly. If they find your content good, then they will link to you. Likewise, when you link out to another site, it is referred to as external links.
Internal links go from one to another webpage on the same domain or website. Internal links increase page views and help build page authority.
2) Figure Out Thin or Weak Content
Maybe because of thin content, you were not able to increase your ranking. Thin or weak content means the content that has failed to meet the needs of the users. For instance, if you wrote content for SEO purposes that is not informative, people would not revisit your site because you failed to deliver what they needed. Don’t focus on what you need. Instead, focus on what your customers need. Are they happy with your products and services? Give value to your visitors.
3) Scan for Keyword Optimization
While you conduct an SEO audit on your site, make sure that all the pages are SEO optimized to show up on the search results page. The best way to find weak keywords is through keyword research. We need to understand that keywords are what make your site visible to the users. If you’ve used irrelevant keywords on your site, then forget about increasing sales and profitability.
4) Scan for Site Errors
If your site has errors, then it would drive visitors away from your site. It can hamper your internal linking structure as well. Finding and fixing them is crucial if you want to rank higher. There are primarily eight types of common website errors which can be fixed easily. If you run multiple sites, you will face site errors. But with some knowledge, you can fix them in no time.
Rather than relying on your guesswork, we advise you to perform site audits routinely. An SEO audit would point out all the problems that you can fix accordingly. You can also take assistance from one of the best SEO audit tools from SERPWizz to streamline your workflow further.