If you’re a business owner, then probably the coronavirus pandemic has hardened your life. According to a survey, more than 60% of small businesses have experienced a major decrease in their revenue. To encounter the change in the cash flow system, you may have to change your business strategies.
Undoubtedly, the coronavirus pandemic has changed the lives of both consumers and business owners, thinks Marcus Debaise.
In this article, we will discuss the top 5 marketing tips that can help your business to stay afloat during the COVID-19 pandemic.
Provide Extra Assurance to Your Customers
Your customers are the number 1 fans of your business. You couldn’t achieve success without them. In the uncertain and hard times, you provide them with extra assurance that your business isn’t collapsing and you’re here for them.
Now, how can you reassure your potential customers? You just need to provide them with the necessary information that implies your response to the coronavirus. You can also:
- Post updates regularly on social media platforms
- Share updates via email or any text messaging application
- Add important information to the dashboard
When you reassure your customers that everything is fine, they will appreciate your sensitivity and updates regarding the situation. Always try to approach them with positive messages.
Marcus Debaise Wants you to get Creative and Improvise
During the coronavirus pandemic, your company cannot survive with your vintage marketing strategies. It’s the perfect time to take a leap and improvise your marketing strategy.
When you’re developing your marketing strategy during coronavirus, you have to be more creative. When you develop a unique way to market your services and products, it will help you to stay out of your competitors. Don’t forget that improvising your marketing strategies can help you to enhance the growth of your business during the pandemic.
No matter which creative path you decide to take, try to have fun along the way. Try to think of ideas that can attract new customers and convince them to buy services and products from your company.
Leverage on Social Media Platforms
Even before the pandemic arrived, social media platforms were kings. More than 75% of Americans have at least one social media account and the number is continuously growing day by day.
To market your business during COVID-19, apply your strategies through social media platforms. If you want to market your services and products on social media platforms, you should stay active. You can also:
- Start new conversations with your customers
- Upload frequently
- Leverage sponsored content
- Promote time-limited or special offers
Social media platforms are one of the best ways to promote and market your business. You can also spread words about your business’s products and services without extreme effort.
Create Virtual Relationships
Building relationships is hard, especially when you’re focusing on building them online. But strengthening relationships with your potential customer virtually can help you to market your business during coronavirus pandemic.
Marcus Debaise wants you to try imagining yourself from their point of view. Then you might find some flaws or some space that can improve the growth of your business.
Make an honest, healthy, and considerate community. If you don’t interact with your customers regularly, then now is the perfect time to start.
Enhance Your Online Presence
When the coronavirus pandemic arrived, more people started to grow their online presence and you should do it too. When you have a strong online presence, it can help you to gain new customers along with rebuilding your brand. Additionally, it will make your business much more accessible to the customer. Then they can find your company or your business without searching a lot.
To boost your online presence, you can do the following:
- Make sure your website is mobile-friendly
- Conduct research on SEO
- Engage and communicate in various online communities
- Upload relevant content
- Enhance user experience
These are the 5 tips that can help you to market your business during COVID-19 chaos. Coronavirus pandemic or not, you should always prioritize marketing your business to your customers. This will not only help you to stay ahead of your competitors but also gain knowledge about your target audience.