The customer has always been the centerpiece of marketing, and the acceleration of social media gave organizations the much-needed opportunity to leverage the powers of influencers.
The result, a massive boost to influencer marketing over the last several years. However, what we have been seeing in the marketing landscape is the case of larger influencers who must be celebrities with chains of followership having all the success.
Not only is it a limited group, but their posts have steadily been decreasing ineffectiveness and lack authenticity.
Businesses have not considered the angle of simplifying customer influence. Why can’t their customers be influencers?
Customers have friends, they have your family, and they belong to a community. Brands’ customers have all it takes to become influencers.
Maybe not in the traditional sense as most people would think of “influencer,” but in the ability to authentically influence the purchasing decisions of their network through genuine recommendations of products and services.
Mavely has brought the concept of influencer marketing to everyone through an innovation called communal commerce. Brands can now spend less to get more. The company aims at turning every woman into an influencer, you don’t need to be a celebrity before you can influence somebody.
Co-founded in 2019 by Evan Wray (CEO), Peggy O’Flaherty (CCO), and Sean O’Brien (CTO), Mavely is an e-commerce app that allows women to discover, shop, and sell their favorite D2C products with their friends and family. Each time a user buys something for themselves or drives a sale by recommending a product to a friend, they earn a cash commission.
Ultimately, Mavely is building a network of millions of users shopping and selling their favorite D2C brands to earn a bit of extra income.
On the side of the brands, Mavely has found a solution to the rising acquisition cost for Direct-To-Consumer (D2C) brands to target new customer segments while providing a personalized shopping experience that drives community building.
Mavely connects users to a network of more than 200 D2C brands and leverages their communal commerce business model so that everyone, as Mavely says, can Connect More, Share More and Earn More.
As a user, you can earn $10 for selling the latest True Botanicals product to your friend or earn $20 for buying Neu Nomads’ latest dress. For every product on Mavely, users can earn cash each time they buy for themselves or recommend a product to a friend.
Mavely has been able to curate over 15,000 products from 200+ brands which include sustainable fashion brands such as Neu Nomad and Amour Vert. There are female-founded brands such as Outdoor Voices and Nimble.
Also in Mavely’s list are Allbirds, BarkBox, Brandless, Brooklinen, Home Chef, La Colombe, Little Spoon, Noom, Sun Basket, and Trade Coffee, to mention a few.
Mavely is not just in the market to boost communal commerce as a marketing channel but to do it in a special way. The company is directly focused on helping users to earn cash by selling and buying female-founded and sustainable products, a core mission of the company.
Since everybody can become an influencer, the effect will be felt where it’s needed the most — the home, the family, and the community. Mavely is revolutionizing the marketing landscape with the intent of driving the communal commerce economy through micro opportunities for their community members.
Every day, there are more products and opportunities for enterprising users to earn cash.
How Is This Innovation Impacting Social Media?
What Mavely has set out to do is to make brands less dependent on social media as an avenue for promoting their products and acquiring users. According to Evan Wray, CEO, and co-founder of Mavely, “Mavely is solving the rising costs of customer acquisition, a major hurdle for D2C brands today.”
“Mavely is becoming a solid, competitive alternative to costly traditional social channels advertising and provides marketers with a more efficient way to acquire customers at half the cost of Facebook ads. We are already seeing up to a 12% buy conversion rate on products, significantly higher than the industry average,” Wray added.
Mavely believes that anybody who has the power to authentically influence a purchase is an influencer and should be rewarded accordingly. You shouldn’t have to be a celebrity before you can earn from using your influence.
Peggy O’Flaherty, CCO, and co-founder of Mavely, while explaining what they have set out to do says, “At Mavely, we believe that everyday shoppers deserve a return on their influence, not just the celebrity ones.
People naturally want to share the products they love with friends and family. 60% of consumers and 70% of millennials say social content from friends and family impact their purchasing decisions. We created a platform that allows them to easily tap into an established network of new and exciting brands to earn cash for their recommendations.”
It’s easy to see from Peggy O’Flaherty’s beliefs how Mavely came up with their tagline that says, “Connect More. Share More. Earn More.”
Mavely is shaking the table and is poised to make waves. You don’t need to pay a dime to join, no inventory requirements, no required products to promote and no minimum followers count.
Users can freely buy, sell, or recommend their favorite female-founded and sustainable brands and the products that resonate most with their lifestyle creating genuine trusted shopping experiences and earning cash along the way.
If interested, all you need to do is to download the free Mavely app which is available on Google Play Store and Apple Store and start shopping. Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.
James Grills is a technical writer with a passion for writing on emerging technologies in the areas of mobile application development and IoT technology. He is a marketing advisor – currently associated with Cumulations Technologies a mobile app development company in India.