Michael Borja Shares His Secrets to Medical Sales Success

Michael Borja is a medical sales representative based in Miami, Florida

Michael Borja is a medical sales representative based in Miami, Florida.  He provides orthopedic surgeons with access to some of the most cutting-edge technologies available for total hip and total knee arthroplasty. He is a trusted medical sales representative with over 8 years of experience with full line trauma and joint reconstruction orthopedic implants.

Michael has a passion for understanding technically complex products and find ways to bring them to market. He believes that everybody deserves to get honest and straightforward advice and impeccable service.

Michael Borja earned a full scholarship to study at the University of Florida, where he earned a Bachelor of Business Administration and Masters in Decision Information Sciences. He began his career as a data management consultant at PricewaterhouseCoopers. He later spent 6 years in the financial advisory industry before starting a career in medical sales.

He currently works as a sales representative for Orthopedic reconstruction device companies. Michael has used his insights in these different industries to bring a unique perspective and technical ability to help his clients.

Michael Borja loves to travel and appreciates different foods and cultures, but Miami has always been his home. He is the proud father of Grayson and Harper, who remind him every day that the future is worth working hard for.

What is your greatest professional accomplishment?

One achievement that stands out to me was organizing the inventory warehouse when I worked in Trauma sales at Smith & Nephew. When I was a new employee I saw we would save untold hours every day by having standards and organization and less stress knowing we would never miss a critical piece of inventory for surgery.

After my two-week training getting to know the many individual components in our dozens of surgical systems I set out to making our warehouse and each inventory tote in it standardized to be able to accommodate a large variation in surgeries. 

It took nearly 2 years of daily work in addition to the already intense schedule of surgery cases but at the end I felt incredible. Instead of going to the warehouse every day to organize our materials for each surgery we could have couriers pick up the labeled and correct totes for the surgery knowing we would have everything we needed. We expanded our capacity to cover more surgeries and best of all got to spend less time running around needlessly. 

What do you think it is that makes you successful?

Ultimately that is to have married a woman that is supportive of my career. We are both willing to make sacrifices and be flexible for each other’s careers and at various times have to put in a lot of work to help lift each other up and take care of our two young children. During a speech at my wedding reception, I said that marrying Marisa was “the best decision I have ever made” and I stand by that today.

What has been your most satisfying moment in business?

The surgeons that I work with are incredibly sharp, hard-working and resourceful. Being a part of their team is a great honor and a tremendous responsibility. The energy inside the operating room is contagious, a slightly lesser buzz than you might get while on stage but it goes on throughout the surgery.

When the surgery is finished and the surgeon is satisfied that all went well I get a great feeling that lasts all day. I love being able to use my energy to contribute to that process. 

What does your typical day look like and how do you make it productive?

I wake up every day with a fresh list of things I want to tackle, and I go for the thorniest challenges first. A ton of strong coffee in the morning helps. I also try to carve out time to exercise in the early morning to keep my energy up throughout the day. I try to block at least an hour in the evening for quality time with the kids to get them wound down for the day and ready for bed.

What’s one trend that really excites you?

Technology in health care is evolving coming at a breakneck pace. It is accelerating faster every year and is having a tremendous impact on our lives. Whether it is custom implants or robotics for surgery, understanding how our genetics impact our health or using mrna to create vaccines I think we are at the beginning of a great leap forward in medicine and I am excited for the opportunity to work at the vanguard of these changes. 

What software and web services do you use? What do you love about them?

The tool that has helped me most consistently across different industries is Excel. I think more clearly when I can organize information into columns and rows.

I am currently using a series of algorithms I created for data I scrape weekly from my company’s website to make sure I analyze each upcoming surgery. It’s important to make sure there are no surprises and we can prepare weeks in advance for each surgery if any additional equipment is needed. 

What is one habit of yours that makes you more productive?

I always try and get 8 hours of sleep. It is not always easy especially in stressful periods, but it is an investment in time that keeps me sharp and motivated. 

Thank you to Michael Borja for sharing some of the secrets to his professional success.

Kristel Staci

Written by Kristel Staci

Kristel Staci is an entrepreneur and freelance writer that focuses on everything related to social media, online marketing and finance. To see what Kristel is currently working on, you can visit her blog at

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