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Misael Guerrero on the Origin of Culichitown and His Vision for Its Future

Here’s how dedication can turn humble beginnings into a dream come true.

In 2008, Misael Guerrero emigrated from Mexico to California with very little to his name and only being able to speak Spanish. One thing he did have, though, was unmatched culinary experience, which he had gained from working in his parent’s restaurants while growing up. Upon his arrival in America, Guerrero quickly realized that a lack of Culiacan cuisine was present – the same type of cuisine had he had been crafting for years prior to his move. Thus, Guerrero’s restaurant, Culichitown, was founded in 2010.

Born and raised in Sinaloa, Mexico, Guerrero was thrown into the restaurant world at a young age, as his parents owned various restaurants and grocery stores throughout his hometown. Learning as the years went on, Guerrero became fluent in all aspects of not only working in restaurants but also how to run one himself. When he moved to Southern California in 2008, Guerrero took his experience and knowledge from working back home, and he began selling Culiacan cuisine. It is very popular in Sinaloa, and he carefully crafted it all out of his own garage. Through word of mouth, Guerrero’s garage business quickly gained popularity, and the idea for Culichitown was born. 

The gastronomy at Culichitown is strongly focused around sushi-based dishes, which are commonplace in Guerrero’s hometown. After his garage business took off, Guerrero opened his first official Culichitown in Rialto, California. To set his restaurant apart, Guerrero incorporated ingredients directly from the states of Sinaloa in order to make his cuisine taste just as special as it did when his mother made it for him as a child. Guerrero also has created an intensive training process for his employees, so every dish is “100% Culichi” and authentic.

Guerrero has now taken a small idea that originated with him cooking in his garage, and he has formed a highly successful restaurant with 14 California locations, as well as locations in Phoenix, Las Vegas, Houston, and Chicago. When Misael Guerrero arrived in America, he feared for his future and longed for the comfort of his hometown. Creating Sinaloense cuisine provided him with the comfort he needed, and he is looking to do that for many others in America who felt the same way he did. His vision for Culichitown, now, is to make it the leading Sinaloense restaurant in the United States and allow for the thousands of Sinaloanses in America to come to a restaurant that feels like home.

Guerrero and his restaurant are a prime example of someone using their humble beginnings and unique situation to make something truly incredible. Not only has Guerrero become the owner of a very successful restaurant chain, but he makes a difference with each dish that he is able to serve. More Culichitown restaurants are in the works, and Guerrero is in a unique position to bring the cuisines of Sinaloa to all of America for years to come.

To learn more about Misael Guerrero and his restaurant, follow Guerrero on Instagram and check out the Culichitown website.

Christian Anderson

Written by Christian Anderson

Christian Anderson (also known as the artist Trust'N) is a force in the world of Marketing and PR. After marketing his own hip/hop album "Lapse" to #12 in the world on the iTunes charts, he decided to offer his services to help artists and entrepreneurs as well. As an entrepreneur, Christian was exposed to the field of Public Relations while gathering press for his new releases. After acting as his own manager, he was able to produce impeccable results, getting posted on some of the world's biggest media outlets. Christian took that experience and started working as a freelance PR for other artists & entrepreneurs with the desire to provide them with the same successful results. After impressing the CEO of Bentley Records in NYC, he was offered the position of Executive Director of Public Relations, being the youngest ever to be given the opportunity. Driven by his success, large connection base, and drive to win as an artist & entrepreneur he founded Lost Boy Entertainment, LLC. to provide artists, entrepreneurs, and businesses the same services he had to scratch and claw to find himself. Being the founder and original Lost Boy, Christian serves as the company’s President. He is an artist, motivator, leader, businessman, and entrepreneur leading Lost Boy Entertainment into the future. At the young age of 22, he is currently making major contributions to help musicians, artists, businesses, and entrepreneurs flourish in the global economy.

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