Search Engine Optimization has greatly evolved over the years. Its primitive form used to rank websites according to the content contained within regardless of their relevance to search terms. Website owners were quick to adapt to this system and as a result, they were able to game the system at the expense of internet users.
The great thing is that search engines have vastly improved since their faulty early years. Today, search engines like Google, Bing, and Yahoo! can measure a website’s relevance based on keyword density, prepositions, and words. Today, websites are ranked according to algorithms that only the owners of search engines have intimate knowledge of.
Now, with this development, old SEO tricks that used to work when relevance was not a primary concern have now become obsolete. Scammers use their old bag of tricks in an attempt to game the system. Now, when search engines detect the use of these blackhat SEO techniques, the websites that are found to be employing these underhanded practices are penalized severely, either by relegating these sites to a much lower ranking, or worse, preventing these websites from being indexed in the first place.
For the past few years, it was observed that users are gradually shifting from using their computers to access the internet, to using their mobile devices instead. This makes sense because mobile devices are not only easier to operate, but they are also much more ergonomic versus computers and laptops.
Now, Google has recognized this and they have begun pushing for mobile-first indexing. This new manner of indexing will rank websites based on the mobile version of their content, regardless of whether the websites are viewed from a desktop or a mobile device.
And following this train of thought, it can also be assumed that websites that are not updated to reflect this new indexing method will soon become obsolete. This means that these websites will falter in their rankings.
Despite this news, there shouldn’t be any cause for panic, because Google itself has claimed that this indexing method is still undergoing the experimental stage. It could be years before we actually see mobile-first search results.
However, it’s always a good thing to keep up with the latest trends. With this new information, you can already tell the direction that SEO is headed toward — mobile device compatibility.
So, heed this information and update your website for it to become mobile-friendly. Alternatively, you can also hire an SEO consultant to help you with your website content.
As mentioned earlier, there are still many SEO scammers out there. It can be difficult to determine a legitimate SEO consultant from a scammer. So, if you’re starved for peace of mind (especially when it’s about SEO), then we strongly recommend that you take a look at BestSEOCompanies.com.
This site lists some of the best SEO companies to work with. These companies have been consistent in providing various clients with some of the best SEO services around. Opinions expressed here by Contributors are their own.