SCOTTSDALE, AZ – Nora Sermez believes in giving back. Her company has a longstanding tradition of utilizing ethnically sourced materials and fair trade gold to make their own alloys and control the production process of their stunning jewelry designs.
Diamonds are sourced through channels that ensures that the stones are procured without conflict, and the company also works with gemstones originated from mines that actively promote socially responsible practices, have taken steps to minimize their environmental footprint, and contribute to social projects.
The new Ocean collection is no exception, and goes a step further. For every purchase, Nora will donate $5 to the ocean conservancy foundation. This foundation, formed over forty years ago, works to protect vital ecosystems, defend critical legislation, enforce accountability of leaders and legislators, and focus on cleaning trash from the world’s beaches.
Jewelry that Tells a Story
Nora’s Ghost Astronaut collection offers “(Art)ifacts that unlock messages from the past, present and future” and features ethereal pieces inspired by the stars. The Goddess collection promotes the inner beauty of women everywhere and showcases Nora’s gift for selecting alternative gemstones over traditional diamonds, with options like alexandrite, salt and pepper diamonds, and teal green diamonds.
The Eden collection features a truly magnificent piece called the Cosmic Egg, meant to symbolize the gift of the female womb and the ability to create life. This can represent either the physical womb or the womb of the universe itself, symbolized by the rainbow opal at the heart of this delicate pendant.
Each collection, including the new Ocean collection, tells a story. That story is open to the interpretation of the wearer; but each set carries an overall theme that makes these pieces different from your average run-of-the-mill rings and bracelets.
Mermaid Treasure At Your Fingertips
The new Ocean collection brings to mind Botticelli’s “The Birth of Venus”, especially the stackable gold seashell rings bedecked with gems such as rose quartz and moonstone.
Nora is passionate about creating unique jewelry pieces that are truly wearable art. The crown of the Ocean collection, the Mermaid ring, even has the option to customize the gemstone. Buyers can choose Australian opal, tanzanite, aquamarine, amethyst, turquoise, pink sapphire, diamond, medium blue sapphire, moonstone, or emerald.
“We are pleased to offer those who love fine jewelry a collection that is designed to give back to the Earth,” says the company. “At Nora Sermez Co., our team of artisans is dedicated to imbuing our jewelry with the beauty of the oceans while still protecting them from harm. We believe the public will find our collection to be both whimsical as well as inspiring, and we have endeavored to make each piece be thoughtfully created from start to finish.”
Small-Batch Bridal Jewelry
As an experienced designer whose team has worked for big names like Tiffany’s and David Yurman, Nora has an expert eye for changing trends in the jewelry industry. “There was a time you walked into a mall and they all had the same jewelry designs,” says the designer, “and people were okay with cookie cutter everything, especially cookie cutter engagement rings.”
But that’s changing; according to the company, today’s women choose to express their individuality and creativity through alternative designs and alternative gemstone jewelry. A modern customer finds jewelry on Instagram or Pinterest, follows the artist, and falls in love with the design, craftsmanship, and storytelling.
“And that’s where our small batch production comes in,” says Sermez. “Customers are able to pick unique high quality designs that are handcrafted in Scottsdale, Arizona by master jewelers, made to order and like no other ring on the planet. They know their ring will not just be found in some random corner of the world. And they know when they buy a ring from us they are supporting their local US economy, and supporting sustainably sourced material and that makes them feel good about the purchase.”
A Promise of Excellence
Nora Sermez and her team stand behind their work, and offer a lifetime warranty on diamond bridal pieces. If the piece breaks, Nora’s team will repair or replace it (see details on the website). In the rare event a diamond or gemstone is broken due to negligence, Nora’s team will offer a fair price to have it replaced.
Nora’s creations have been worn by celebrities such as Kacey Musgraves and Jada Pinkett Smith, and her designs have graced the pages of Vogue, Glamour, and Essence. The new Ocean collection can now be ordered online.
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