Nowadays, e-commerce marketing represents the unity of strategies, business philosophy, tech-savviness, and the functions of a brand’s management and growth. None other has quite mastered this field like Goodlife Agency founder & CEO Sean Raymond.
Strategic marketing is defined by market segmentation and product positioning. The key to creating a marketing strategy involves meticulous research and understanding the audiences where there is a demand for your product.
To delve deep into the main constituent elements of e-commerce marketing, we sat down with highly successful entrepreneur Sean Raymond, a rare bird in eCommerce marketing who has built his own company designed specifically for growing businesses online.
What is E-commerce?
E-commerce refers to the purchase and sale of goods and services through the internet, as well as the online movement of funds and data to complete the transaction. In other words… E-commerce is simply an online business.
It can include things like software integration, information management, PR, customer service, sales, and marketing. E-commerce and internet marketing have become increasingly popular in our era and are an integral part of any successful business operating online.
The main elements of e-commerce marketing include:
Product – what you sell on the Internet must have a demand. It competes not only with other sites but also traditional shops. If there is no demand, people will simply go somewhere else.
Price – it is generally accepted that the price on the Internet should be lower than in conventional stores due to cost savings. Control prices and compare them with your competitors regularly.
Promotion- there are many ways to promote a product online, but paid ads are simply the most advanced, most powerful, and most effective way to do it.
Point of sale- that is, your site. Graphic design and website strategy play a huge part here.
“The primary advantages of online marketing include the ability to measure and track results, test your performance in new areas, analyze post-click behaviors, and get instant feedback of ad performance. Done correctly, online paid ads can bring back ROIs of over 1,000%, I’ve seen it happen before, and I’m sure I’ll see it again”, Sean tells us.
That being said, “done correctly” means managing budgets & spending, audience testing, campaign optimization, ad element conversion tracking, and much more.
It would be incredibly hard, if not impossible, to keep track of these aspects all by yourself while running a business. That is, unless you have an experienced, competent team by your side. If you’re looking to tap into a marketing service with an 871% Lifetime ROI (and a guaranteed 300%+ ROI or your money back)… Goodlife Agency is here to help.
Goodlife Agency: Online Business Strategy Experts
Goodlife Agency helps its clients simplify their everyday operations and grow to multiple 7-figures by offering them state-of-the-art marketing services, allowing businesses the freedom to manage, as they no longer have to worry about driving sales. “The overall success of our marketing comes from unearthing the core values and strong points of one’s company, product, or service… then distinctively positioning those strong points so that they stand out in today’s world of relentless competition”, Sean tells us.
So, what are some of the most vital eCommerce marketing strategies that Goodlife Agency can help you with? Below are just a few that Sean accredited his success to:
– Understanding the general structure of the eCommerce market. This includes indicators, trends, and major market players;
-Being able to develop general & specialized strategies to optimize marketing ROI;
-Being able to effectively calculate a marketing budget, so as to get the most “value per dollar” when advertising;
-Knowing the assortment management system and approaches to pricing;
-Knowing a brand’s operational and logistic direction;
-Knowing valuable KPIs (key performance indicators) and how to optimize them
-Management of income streams and costs;
-Knowing the strategies for staying on top of creativity and innovation, effectively shining through your brand’s image.
And these are just a few…
Online marketing offers a variety of effective tools for expanding your company’s reach and reputation. By fully leveraging the advantages of the online marketing strategies that Goodlife Agency can guide you through, you can create a powerful money-generating machine that puts your brand on its path to ever-increasing prosperity and success. Goodlife Agency is an industry-leading ecommerce growth haven with a proven track record of profitably scaling their client’s businesses.