As a business owner, organic and paid marketing are two very important aspects of growing your brand. But where should you focus? Organic marketing is the process of generating traffic to your website through organic search engine results or social media posts.
Paid marketing, on the other hand, is going out there and spending money on advertising to bring in more customers than organic methods alone could do. Both organic and paid methods have their merits, but where should you focus your energy and resources?
What is organic marketing?
Organic marketing is all about organic growth, or in other words, without spending any money. Organic marketers rely on things like search engine optimization, social media traffic, YouTube video views, and other free methods to promote their brand and bring organic leads into the business.
There are many advantages of organic marketing such as:
– Organic marketing is less expensive than paid marketing, which can be a huge boon to small companies who cannot afford large ad campaigns.
– Organic content has the potential to go viral because it relies on shares and likes instead of money.
– Organic content does not expire or disappear from search engines when pages are taken down for copyright infringement
However, when compared with paid marketing, it most certainly has its cons as well:
– Organic marketing can take up to three months before it starts yielding results, which is much longer than paid strategies.
– The organic process has more steps and requires a lot of time invested in creating content that people want to read – so if you don’t have the patience or creativity for this, organic may not be right for you.
What is Paid Marketing?
Paid marketing is the use of paid advertising to generate traffic and leads for your business. This is typically done in the form of Google Ads, YouTube ads, Facebook Ads, Instagram Ads, or even paid shoutouts on popular platforms or profiles that have a strong social media following.
Paid marketing can be very helpful but it isn’t free; you’ll need money upfront before paying anything towards this type of campaign which comes with its own set of risks as well as benefits. At the same time, it’s important that organic efforts are not ignored in order to focus on paid ads. It’s possible to do organic marketing without paid marketing, but you shouldn’t venture into paid marketing until you’ve mastered organic.
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Pros of Paid Marketing:
– Paid marketing offers a targeted reach.
– Targeted ads can be more cost-effective than organic content production and distribution (although organic efforts should not be ignored).
– Paid marketing allows you to scale more quickly, as more spend typically will buy you more exposure
Cons of Paid Marketing
– Paid marketing can be costly before seeing a significant ROI
– You need to spend a lot of time planning before you start your campaigns
– Understanding the paid advertising platforms (such as Facebook’s Business Manager) require significant training and experience to understand.
Which One is Right for You?
If you’re in the early stages of business or don’t have strong training in paid advertising, you should focus on organic marketing to start out. Organic marketing is free and organic reach will grow over time.
If you’re already established in your industry, or have a background in paid advertising, then paid marketing could be the better option for you. Paid ads will yield faster results if run correctly, but require a significant amount of experience in marketing in order to do well.
What’s Next For You and Your Business?
There are many different opinions on the best way to grow a business. Some people say that organic marketing is all you need, while others swear by paid advertising. The truth of the matter is that both methods have their pros and cons and it’s up to each individual or company as to what type they want to use for themselves.
When you’re ready, I can help you decide which one will work better for your needs so you’ll know where your time should be spent in order to get more customers coming through the door!
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